The Opportunity

At Plum, our offline business continues to grow, and Modern Trade plays an key role in bringing our products closer to consumers across India.

We're looking for a Regional Key Account Manager – Modern Trade who can help us build a stronger, more visible and higher-performing Plum presence across Tamil Nadu and Kerala.

This is not just about managing retail accounts. It's about building businesses within those accounts—strengthening customer partnerships, improving in-store execution, driving Beauty Advisor (BA) productivity and finding new opportunities to grow.

You'll work with some of the region's leading retail partners, including Health & Glow, Lulu, Reliance, More Retail, Apollo, DMart, Star Bazaar, Purplle, NewU and other regional chains.

We're looking for someone who enjoys being close to the market, understands what drives consumers to pick a product off the shelf, and knows how to turn strong retail relationships into measurable business growth.

What You'll Own

1. Build & Grow Key Accounts

- Own revenue, growth and commercial performance across assigned Modern Trade accounts.
- Build strong relationships with key retail partners and identify opportunities to expand Plum's business.
- Drive primary and secondary sales alignment, fill rates and account-level business plans.
- Negotiate and execute promotional calendars, visibility investments and in-store activations.
- Identify growth opportunities across stores, categories, assortments and current product launches.

2. Make Plum Win at the Shelf

- Ensure strong on-shelf availability,



impactful visibility and planogram compliance across priority stores.
- Identify store-level execution gaps and drive timely corrective actions.
- Work closely with retail partners and field teams to improve product discovery and consumer conversion.
- Ensure launches, promotions and visibility plans translate into stronger sell-out performance.

3. Build a High-Performing Field Force

- Lead and guide Key Account Executives, Supervisors, Merchandisers and Beauty Advisors across assigned accounts.
- Drive BA productivity through better deployment, training, coaching and performance reviews.
- Track key metrics such as sales per BA, store-level market share, target achievement and man-day productivity.
- Build accountability and execution discipline across field teams.
- Ensure incentive plans are implemented accurately and on time.

4. Turn Data into Growth Decisions

- Track account-wise and store-wise sales, stock availability, productivity and promotional performance.
- Identify what's working, what's not and where the next growth opportunity lies.
- Lead structured Monthly Business Reviews with customers and internal stakeholders.
- Use market intelligence and competitor insights to strengthen account strategies.




- Translate data into clear actions that improve revenue, visibility and productivity.

5. Drive Commercial & Operational Excellence

- Ensure timely closure of customer claims, reconciliations and No-Dues Certificates (NDCs).
- Partner with Finance and Channel teams to maintain strong financial and commercial discipline.
- Ensure adherence to agreed account terms, investments and promotional commitments.
- Work closely with Supply Chain and internal teams to resolve availability and operational issues.

What We're Looking For

- 3–5 years of experience in Modern Trade / Key Account Management, preferably within FMCG or consumer products.
- Strong understanding of the Tamil Nadu and Kerala Modern Trade landscape.
- Hands-on experience managing BA and Non-BA retail accounts.
- Experience working with regional or national retail chains and managing commercial relationships.
- Good understanding of sell-in, sell-out, inventory, visibility, promotions and retail productivity.
- Strong negotiation, analytical and stakeholder-management skills.
- Ability to independently drive account performance and manage field execution.
- High ownership, commercial orientation and willingness to spend time in the market.
- Exposure to Beauty & Personal Care would be an advantage.
- Must be based in Chennai.

If you believe great brands are built not just through marketing, but also by winning every day at the shelf, we'd love to hear from you.

Come help us make Plum a stronger consumer choice across Tamil Nadu & Kerala!

📌 Regional Key Account Manager (Chennai)
🏢 Plum
📍 Chennai