Company Description Inly Digital – Bharat’s Money Lens is a financial intelligence platform that turns everyday SMS and transaction data into clear, actionable insights for users. It automatically categorizes spending across bills, UPI, subscriptions, and essentials, making money management more transparent and intuitive. Through real-time tracking, spend analytics, and simple visual summaries, Inly helps individuals identify patterns, cut unnecessary expenses, and build disciplined money habits.

The platform is designed to work in the background with minimal manual input, allowing users to focus on decisions rather than data. Inly Digital is committed to empowering people across Bharat to improve their financial well-being through smart technology.

We are looking for a dynamic and well-connected Public Relations Manager to strengthen our corporate reputation, establish relationships with media and industry stakeholders, and drive meaningful visibility for our company, leadership, and products.

Key Responsibilities1. Public Relations & Media Management

- Develop and execute comprehensive PR and corporate communications strategies.
- Build strong relationships with journalists, editors, media houses, bloggers, and industry influencers.
- Secure media coverage across digital publications, newspapers, business magazines, podcasts, and industry platforms.
- Draft and distribute press releases, media pitches, announcements, and company updates.
- Identify opportunities for interviews, features, expert commentary, and thought leadership.

2. Brand Reputation & Corporate Communications

- Strengthen the company's corporate image and public reputation.
- Ensure consistent brand positioning and messaging across external communication channels.
- Manage corporate announcements, business milestones, product launches, partnerships, and funding-related communications.
- Develop crisis communication plans and manage sensitive public relations situations.
- Monitor brand mentions, media sentiment, and industry conversations.

3. Founder & Leadership Branding

- Build the public profiles of founders and senior leadership.
- Identify speaking opportunities at industry conferences, startup events, webinars, and panel discussions.




- Develop thought-leadership articles, interviews, opinion pieces, and executive communication materials.
- Coordinate founder participation in media interactions, podcasts, and industry forums.
- Position leadership as credible voices in FinTech, technology, AI, and entrepreneurship.

4. Digital PR & Content Collaboration

- Collaborate with marketing, SEO, content, and social media teams to amplify PR initiatives.
- Secure relevant editorial mentions and authoritative backlinks through legitimate digital PR activities.
- Identify opportunities for product reviews, industry features, startup stories, and business publications.
- Support LinkedIn communication and corporate storytelling.
- Build and maintain relationships with relevant digital communities and content creators.

5. Strategic Partnerships & Industry Visibility

- Identify relevant industry associations, startup communities, and business networking opportunities.
- Coordinate PR activities around conferences, awards, exhibitions, and product launches.
- Manage relationships with external PR agencies, media consultants, and event partners.
- Explore opportunities for industry recognition, awards, and strategic visibility.

6. PR Performance & Reporting

- Establish monthly and quarterly PR objectives.
- Track media mentions, publication reach, share of voice, sentiment, and earned media coverage.
- Maintain a structured media-contact database and outreach pipeline.
- Prepare periodic PR performance reports with measurable outcomes.
- Evaluate campaign effectiveness and recommend improvements.

Required Qualifications & Skills
- Bachelor's or Master's degree in Public Relations, Mass Communication, Journalism, Marketing, or a related discipline.
- 4–8 years of relevant experience in Public Relations, Corporate Communications, or Media Relations.
- Established relationships with journalists, editors,



and relevant media professionals.
- Experience working with technology companies, startups, FinTech businesses, or PR agencies.
- Strong written and verbal communication skills.
- Demonstrated experience securing earned media coverage.
- Ability to independently develop and execute PR campaigns.
- Experience managing founder branding, media interviews, and corporate announcements.
- Understanding of digital PR, online reputation management, and brand positioning.
- Strong networking, negotiation, storytelling, and stakeholder-management skills.

Preferred Qualifications
- Existing media relationships with publications covering business, startups, technology, and FinTech.
- Prior experience handling PR for early-stage or growth-stage startups.
- Experience coordinating product launches and funding announcements.
- Familiarity with the Indian startup ecosystem, financial services industry, and technology media.
- Experience managing external PR agencies and communications partners.
- Established relationships with podcast hosts, conference organizers, and industry associations.

Key Performance Indicators (KPIs)
- Quality and relevance of earned media coverage.
- Number of meaningful media placements and leadership features.
- Growth in brand visibility and share of voice.
- Number of founder interviews, podcasts, and speaking engagements secured.
- Media relationship development and engagement.
- Positive brand sentiment and reputation management.
- Effectiveness of PR campaigns and product-launch communications.

What We Offer
- Opportunity to build the PR function of an emerging technology company.
- Direct collaboration with founders and senior leadership.
- Ownership of corporate communications and external brand positioning.
- Exposure to FinTech, AI, data intelligence, and consumer technology.
- Entrepreneurial working environment with significant responsibility and professional growth.
- Ideal Candidate: A resourceful PR skilled who can move beyond press-release distribution, build genuine media relationships, create compelling company narratives, and independently convert business developments into credible editorial coverage.

📌 Public Relations Manager (Bengaluru)
🏢 Inly Digital
📍 Bengaluru