: Program Manager

Company: Vihat Creation

Industry: Advertising, Brand Activation & Event Management

Location: Ahmedabad, Gujarat

Experience: 4–7 years (preferred)

Employment Type: Full-time

About Vihat Creation

Vihat Creation is a full-scale advertising, brand activation, and event management agency established in 2015. With a team of 25+ professionals and over 300 projects delivered across India, we specialize in creating impactful campaigns through strategic planning, creative execution, and on-ground implementation.

Our services include roadshows, mobile van campaigns, product sampling, retail and in-shop activities, dealer and retailer branding, outdoor advertising, product launches, corporate events, and promotional activations.

Job Purpose The Program Manager will be responsible for planning, coordinating, executing, and monitoring multiple advertising, branding, activation, and event campaigns. The role requires strong project management skills, client coordination, team leadership, budget control, and the ability to ensure timely, high-quality execution across multiple locations.

Key Responsibilities1. Program Planning & Execution

- Plan and manage end-to-end execution of brand activation campaigns, roadshows, mobile van activities, sampling programs, retail branding, dealer boards, retailer boards, and events.
- Develop project timelines, execution plans, resource requirements, and delivery schedules.
- Coordinate multiple projects simultaneously while ensuring timely completion and quality standards.
- Ensure all campaign activities are executed according to approved client briefs and brand guidelines.

1. Client Management

- Act as the primary coordination point between clients and internal teams.
- Understand client requirements and translate them into actionable execution plans.
- Share project updates, progress reports, photographs, and execution feedback with clients.
- Handle client concerns, resolve operational issues, and maintain strong professional relationships.

1. Team & Vendor Management

- Coordinate with field teams, supervisors, promoters, production teams, logistics partners, fabricators,



printers, and event vendors.
- Allocate responsibilities and monitor team performance across project locations.
- Ensure materials, vehicles, branding assets, manpower, and equipment are available on time.
- Conduct team briefings and provide clear execution instructions.

1. Budgeting & Cost Control

- Prepare project budgets, cost estimates, and resource plans.
- Monitor actual expenses against approved budgets.
- Negotiate with vendors and suppliers to maintain cost efficiency without compromising quality.
- Track purchase orders, vendor bills, team expenses, travel costs, and other project-related expenditures.
- Ensure timely submission of expense statements and project cost reports.

1. On-Ground Monitoring & Quality Control

- Monitor campaign execution through field visits, supervisor reports, photographs, videos, and digital tracking tools.
- Ensure branding materials and installations meet approved specifications.
- Verify attendance, product sampling, stock movement, sales data, and daily activity reports wherever applicable.
- Identify execution gaps and take immediate corrective action.

1. MIS & Reporting

- Prepare daily, weekly, and monthly program status reports.
- Maintain project trackers for timelines, budgets, manpower, materials, stock, sales, sampling, and campaign performance.
- Prepare campaign closure reports with photographs, key metrics, expenditure summaries, and client feedback.
- Maintain accurate documentation for internal reviews and client presentations.

1. Business Coordination & Growth

- Identify opportunities to improve campaign efficiency and service quality.
- Support the business development team with proposals, execution plans, costing, and presentations.




- Build long-term relationships with clients, vendors, and execution partners.
- Recommend innovative activation ideas and operational improvements.

Required Skills & Qualifications
- Graduate in Business Administration, Marketing, Event Management, or a related field.
- 2–3 years of relevant experience in advertising, BTL marketing, brand activation, events, retail execution, or project management.
- Robust planning, coordination, negotiation, and problem-solving abilities.
- Excellent communication and client-handling skills.
- Proficiency in Microsoft Excel, PowerPoint, Word, and project tracking tools.
- Ability to manage multiple projects, teams, and vendors simultaneously.
- Willingness to travel for campaign monitoring and multi-location execution.
- Strong ownership, accountability, attention to detail, and a results-oriented mindset.

Key Performance Indicators (KPIs) The Program Manager's performance will be evaluated on:
- Timely execution and completion of assigned projects.
- Adherence to approved budgets and cost efficiency.
- Quality of campaign execution and compliance with client briefs.
- Client satisfaction and repeat business.
- Accuracy and timeliness of MIS and reporting.
- Vendor performance and resource utilization.
- Effective team coordination and issue resolution.
- Achievement of campaign targets, including sales, sampling, reach, and engagement wherever applicable.

What We Offer
- Opportunity to work on diverse national and regional brand campaigns.
- Exposure to advertising, retail marketing, experiential marketing, and event management.
- A collaborative and growth-oriented work environment.
- Opportunities to take ownership of projects and develop leadership capabilities.

How to Apply Interested candidates can share their updated resume along with details of their relevant experience and current/expected salary at the contact details on [email protected].

Vihat Creation

Creating visibility. Building engagement. Delivering impact.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Program Manager (Ahmedabad)
🏢 Vihat Creation
📍 Ahmedabad