Role:Product Marketing Manager / Product Marketing Lead

Locaton: Noida

Total Experience:10+ years of overall experience in marketing, with 8+ years of relevant Product Marketing experience, preferably in B2B SaaS or enterprise software.

HCLSoftware

About HCLSoftware

HCLSoftware, founded in 2019, is the software business division of HCLTech. We develop, market, and sell software products across various categories, including Business & Industry Applications, Cybersecurity, Data & Analytics, AI & Intelligent Operations, Sovereign Collaboration, Total Experience, and Specialized Software.

We drive customer success through continuous product innovation, serving over 20,000 organizations, including many Fortune 100 and Fortune 500 companies. We are also a proud partner of Scuderia Ferrari.

As a fast-growing, $2B+ software business, we have an incredible global workforce of 8,000+ employees. Join us and make an impact from Day 1 as we continue to expand our global footprint, invest in innovation, and accelerate growth.

Role Overview

We are looking for a strategic and results-driven Product Marketing Manager / Product Marketing Lead to drive product positioning, go-to-market strategy, demand generation, and market adoption across our software portfolio.

The ideal candidate will combine strategic thinking with hands-on execution, translating complex technology and customer needs into compelling value propositions and measurable business outcomes. This role will partner closely with Product Management, Sales, Marketing, Digital, Engineering, and senior leadership to strengthen market differentiation, accelerate pipeline growth, and drive product success across global markets.

The candidate should be a 360-degree marketer with deep product marketing expertise, strong commercial acumen, proven leadership capabilities, and the ability to influence stakeholders across functions and geographies.

Key Responsibilities

1. Product Strategy & Go-to-Market Leadership

- Own and lead end-to-end go-to-market strategies for new product launches, major releases, and strategic product initiatives.
- Translate product capabilities and customer needs into differentiated value propositions, launch strategies, and market adoption plans.
- Partner with Product Management and Sales leadership to align product roadmaps, market opportunities, and commercial priorities.
- Define launch objectives, target segments, success metrics, and post-launch optimization plans to drive adoption and business growth.

2. Product Positioning, Messaging & Competitive Differentiation

- Develop and own compelling product positioning, messaging frameworks, value propositions, and differentiation strategies for target audiences.
- Translate complex technical capabilities into clear, customer-centric business benefits for different industries, personas, and buyer journeys.
- Lead competitive intelligence and market analysis to identify market opportunities, customer pain points, emerging trends, and differentiation opportunities.
- Ensure consistency of product messaging across campaigns, websites, sales collateral, customer communications, and partner channels.

3. Market Research & Customer Insights

- Lead market, customer, and competitive research to inform product positioning, segmentation, messaging, and GTM strategy.
- Develop a strong understanding of ideal customer profiles (ICPs), buyer personas, customer journeys,



and purchase drivers.
- Translate customer feedback, sales insights, and market intelligence into actionable recommendations for Product Management and business leadership.
- Identify new market opportunities and support strategies for product expansion, cross-sell, upsell, and customer retention.

4. Integrated Marketing & Content Strategy

- Define content strategy in partnership with content and digital marketing teams to strengthen product awareness, credibility, and demand.
- Oversee the development of high-impact content, including thought leadership, blogs, white papers, case studies, webinars, customer stories, and product narratives.
- Ensure content is aligned with product positioning, buyer needs, campaign objectives, and different stages of the customer journey.
- Establish clear messaging standards and maintain high quality and consistency across all product marketing assets.

5. Demand Generation & Pipeline Growth

- Partner with demand generation and regional marketing teams to design and execute integrated, multi-channel campaigns that generate qualified leads and pipeline.
- Drive campaigns across email, paid media, account-based marketing (ABM), webinars, events, partner channels, and website optimization.
- Collaborate with Sales and Marketing Operations to improve lead quality, conversion rates, campaign effectiveness, and pipeline contribution.
- Define and track performance metrics, including campaign ROI, marketing-qualified leads, sales-qualified leads, pipeline influence, product adoption, and revenue impact.

6. Sales Enablement & GTM Execution

- Lead the development of sales enablement strategies and assets, including pitch decks, battlecards, competitive playbooks, solution briefs, customer case studies, and product presentations.
- Equip Sales, Business Development, Solutions, and Partner teams with the knowledge, tools, and training required to communicate product value effectively.
- Collaborate with Sales leadership to identify market objections, competitive challenges, and customer needs, translating these insights into actionable enablement programs.
- Ensure alignment across product marketing, sales, demand generation, and regional marketing teams throughout the GTM lifecycle.

7. Product Evangelism & Thought Leadership

- Act as a key advocate for the product portfolio, articulating its value to customers, partners, analysts, industry influencers, and other stakeholders.
- Lead product-focused thought leadership initiatives, executive briefings, webinars, industry events, and customer engagement programs.
- Support analyst relations, industry positioning, and strategic communications to strengthen market credibility and product visibility.
- Develop compelling product narratives and customer success stories that reinforce differentiation and build trust in the market.

8. Global & Partner-Led Marketing

- Lead and coordinate global product marketing initiatives in collaboration with regional marketing, sales, and business teams.




- Develop scalable GTM frameworks and campaign strategies that can be adapted to regional market needs.
- Collaborate with strategic partners and channel teams to create joint value propositions, co-marketing programs, and partner-led pipeline opportunities.
- Align global stakeholders around common product messaging, campaign priorities, execution plans, and measurable business objectives.

9. Cross-Functional Leadership & Team Development

- Build strong partnerships with Product Management, Engineering, Sales, Digital Marketing, Demand Generation, Customer Success, and senior leadership.
- Lead, mentor, and develop a high-performing product marketing team, fostering accountability, collaboration, innovation, and continuous improvement.
- Establish transparent priorities, operating rhythms, and performance metrics for product marketing initiatives.
- Influence senior stakeholders and drive alignment across complex, matrixed, and geographically distributed teams.

Qualifications

- 10+ years of overall experience in marketing, with 7+ years of relevant Product Marketing experience, preferably in B2B SaaS or enterprise software.
- Demonstrated experience owning product positioning, messaging, GTM strategy, product launches, and market adoption.
- Proven track record of managing and developing high-performing teams and leading cross-functional initiatives.
- Experience driving measurable business outcomes through pipeline creation, integrated marketing campaigns, partner-led growth, and sales enablement.
- Bachelor's degree in Marketing, Business, Technology, or a related discipline; MBA preferred.

Required Skills & Competencies

- Strong understanding of product marketing principles, enterprise software markets, and B2B buying journeys.
- Excellent written, verbal, storytelling, and presentation skills, with exceptional attention to detail.
- Proven ability to translate complex technology into clear, differentiated, customer-centric value propositions.
- Demonstrated success in leading global GTM programs and multi-channel campaigns across email, paid media, ABM, digital channels, and website optimization.
- Strong analytical capabilities, with experience using data and performance metrics to guide decisions and demonstrate business impact.
- Ability to influence senior stakeholders and collaborate effectively across Product, Engineering, Sales, Marketing, Operations, and regional teams.
- Experience in sales enablement, competitive intelligence, customer research, and partner-led marketing.
- Strong leadership, project management, problem-solving, and decision-making skills.
- Ability to balance strategic planning with hands-on execution in a fast-paced, technology-driven environment.
- Passion for technology, innovation, customer success, and continuous improvement.

Work Model

This is a hybrid role requiring in-office presence three days per week.

What Success Looks Like

- Successful product launches with clear positioning and measurable market adoption.
- Stronger product differentiation and consistent messaging across customer-facing channels.
- Increased marketing-sourced and marketing-influenced pipeline.
- Improved sales readiness, competitive positioning, and partner enablement.
- Strong cross-functional alignment and execution across global markets.
- A high-performing product marketing team delivering measurable business impact.

📌 Product Marketing Manager (Noida)
🏢 HCLSoftware
📍 Noida