Job highlights

- Candidate Profile . Education: . MBA (Marketing) / PGDM preferred . Background in B Sc Science,Pharmacy,Nutrition.
- 1 2 years as Product Executive in Pediatric Division (Nutrition preferred) .
- Exposure to trade marketing preferred . Field Experience in marketing / Sales min 1 year .
- Experience

Product Manager (Trade Portfolio)

Product Manager (Trade Portfolio)

Clinical / Medical Nutrition

Reporting to : Marketing

Brands Pedia Gold, Obesigo, Fiber.

- Brand Strategy Portfolio Management
- Develop annual brand plans aligned with business objectives and growth targets.
- Identify market opportunities across segments
- Drive positioning based on scientific differentiation

- Manage product lifecycles
- Manage Forecasting, inventory planning, and SKU rationalization.

- Scientific Clinical Marketing
- Convert clinical evidence into impactful marketing materials (detail aids, visual aids, monographs, CMEs).
- Work with medical affairs to ensure scientific accuracy and regulatory compliance.
- Support development of study-based campaigns and publication amplification.
- Partner with Medical Affairs for Advisory board Meetings, Protocol development.
- Create training modules for the sales team on product science and competitive differentiation.

- Trade Market Development:
- Develop channel-specific marketing initiatives for stand-alone pediatric clinics, Physicians Clinics
- Create prescription-generation campaigns tailored for pediatricians in trade markets.
- Design retail activation programs (chemist engagement tools, point-of-sale materials).
- Work closely with sales to drive secondary sales and distributor alignment.
- Monitor prescription trends and trade scheme effectiveness

- Field Force Enablement
- Develop promotional inputs,



campaign briefs, and launch toolkits.
- Conduct cycle meetings and field training programs.
- Track secondary sales, prescription generation, and Prescribers
- Monitor ROI of campaigns and optimize resource allocation.

- KOL Engagement
- Collaborate with pediatricians, trade dieticians, Physicians
- Create Support advisory boards, symposiums, and conference activations, CMEs, round tables, and scientific meets.
- Build advocacy around clinical protocols and nutrition pathways.
- Identify regional pediatric influencers to strengthen trade advocacy.

- Market Competitive Intelligence
- Track competitor activities across pediatric and Obesity portfolios
- Analyze internal sales data for performance insights.
- Recommend action plan for Brand Penetration

Candidate Profile

Education:

- MBA (Marketing) / PGDM preferred
- Background in B Sc Science, Pharmacy, Nutrition.

Experience

- 1 2 years as Product Executive in Pediatric Division (Nutrition preferred)
- Exposure to trade marketing preferred
- Field Experience in marketing / Sales min 1 year
- Experience in launching or managing nutrition brands will be an advantage

-Key Competencies
- Robust understanding of science
- Ability to interpret research studies and convert to marketing narratives
- Analytical skills (forecasting, ROI analysis, market mapping)
- Cross-functional coordination (supply chain, regulatory/medical, sales)
- Presentation communication skills for scientific audiences

- Good Communication skills

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Product Manager ( Trade Portfolio ) (Mumbai)
🏢 Hexagon Nutrition
📍 Mumbai