Apply only if you are currently working in SaaS, CPaaS, Cloud Telephony, Contact Center, AI, or B2B technology companies.

We are looking for a data-driven PPC Specialist to plan, execute, optimize, and scale paid advertising campaigns across search, display, social, and remarketing channels.

The ideal candidate should have strong experience in Google Ads, Meta Ads, LinkedIn

Ads, and analytics tools, with a focus on generating high-quality leads and maximizing

ROI.

This role requires someone who can analyze campaign performance, identify optimization opportunities, and collaborate closely with the content, design, sales, and product marketing teams to drive business growth.

Key Responsibilities

Plan, create, and manage PPC campaigns across:

Google Search Ads

Google Display Ads

Performance Max Campaigns

YouTube Ads

Meta Ads (Facebook & Instagram)

LinkedIn Ads

Manage campaign budgets and optimize spending to maximize return on investment (ROI).

Perform keyword research and competitor analysis.

Create high-converting ad copies and work with designers to develop engaging creatives.

Set up conversion tracking using: Google Tag Manager

Google Analytics 4 (GA4)

Google Ads Conversion Tracking

Meta Pixel

LinkedIn Insight Tag

Optimize campaigns based on

CTR

CPC

CPA

ROAS





Conversion Rate

Quality Score

Conduct A/B testing on

Ad copy

Headlines

Landing pages

Audience segments

Bidding strategies

Build and manage remarketing campaigns.

Monitor daily campaign performance and resolve issues proactively.

Prepare weekly and monthly performance reports with actionable insights.

Collaborate with the SEO team to align paid and organic strategies.

Work closely with Sales and Product Marketing to improve lead quality and conversion rates.

Stay updated with the latest PPC trends, AI-powered advertising tools, and platform updates.

Required Skills

Strong knowledge of Google Ads.

Experience managing Meta Ads campaigns.

Experience with LinkedIn Ads (preferred for B2B marketing).

Good understanding of Google Analytics 4 (GA4).

Experience with Google Tag Manager.

Knowledge of conversion tracking and attribution.

Strong analytical and reporting skills.

Excellent understanding of keyword research and bidding strategies. Familiarity with landing page optimization.

Robust Excel or Google Sheets skills.

Good communication and collaboration skills.

Preferred Qualifications

Bachelor's degree in Marketing, Business, Computer Science,

📌 PPC Specialist (Chennai)
🏢 Trillinium
📍 Chennai