Company Description WebGi Solutions is a Bangalore-based, remote-first company specializing in AI-powered digital transformation and growth for startups, SMEs, enterprises, and healthcare organizations. The team combines AI, software development, SEO, digital marketing, and Conversion Rate Optimization (CRO) to help clients strengthen their digital presence and drive measurable results. WebGi offers a wide range of technology and digital growth services, including web and software development, SaaS and AI solutions, PPC, social media marketing, and lead generation.

Healthcare is a major focus area, with dedicated software, digital marketing, and discovery platform solutions tailored for hospitals, clinics, and health-tech companies. The company serves clients across India, the United States, Europe, and global markets entirely remotely.

Role Description The Performance Marketing Specialist – Part-Time will plan, execute, and optimize digital marketing campaigns across channels such as search, social, and display to drive measurable performance outcomes. This remote role involves daily monitoring of campaign performance, analyzing data, identifying trends, and recommending experiments to improve conversion rates and return on ad spend. The specialist will collaborate with internal teams to align campaigns with client goals, manage budgets, implement A/B tests, and refine audience targeting and creatives.

The role also includes preparing clear performance reports, sharing insights with stakeholders,



and continuously testing new strategies, tools, and platforms to enhance digital growth. This is a part-time position with flexibility in working hours, focused on delivering impactful results for multiple client projects.

Qualifications

- Candidates should possess solid Analytical Skills and Data Analysis capabilities to interpret campaign metrics, identify insights, and optimize performance.
- Candidates should possess effective Communication skills to present findings, collaborate with cross-functional teams, and interact with clients in a clear and professional manner.
- Candidates should possess Performance Management skills to plan, execute, and optimize multi-channel performance marketing campaigns aligned with business objectives.
- Candidates should possess Performance Testing experience, including A/B testing and experimentation, to validate hypotheses and improve conversion and engagement metrics.
- Experience with PPC platforms (e.g., Google Ads, Meta Ads), analytics tools (e.g., Google Analytics), and conversion tracking is highly beneficial.
- Familiarity with SEO, CRO, and digital marketing best practices, especially in B2B and healthcare sectors, is an advantage.
- Ability to work independently in a remote environment, manage multiple projects, and meet deadlines consistently.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience in performance marketing.

📌 Performance Marketing Specialist – Part-Time (India)
🏢 Webgi Solutions
📍 India