Company: CollegeSathi

Location : Jaipur, Rajasthan

Experience : 3+ Years

Employment Type :Full-Time

About CollegeSathi

CollegeSathi is a fast-growing higher education platform helping students explore colleges, courses, exams, and admission opportunities across India. Our mission is to simplify the student decision-making journey through reliable information and technology-driven solutions.

About the Role

We are looking for an experienced and result-oriented Performance Marketing specialist to drive lead generation and digital acquisition for CollegeSathi. The ideal candidate should have strong hands-on experience in EdTech/Education marketing, with expertise in Google Ads, Meta Ads, campaign optimization, and performance analytics.

Key Responsibilities

- Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
- Manage lead-generation campaigns with a strong focus on lead volume, quality, and conversion.
- Plan and manage performance marketing budgets efficiently.
- Monitor and optimize key metrics including CPL, CPA, ROAS, CTR, conversion rates, and overall campaign performance.
- Analyze campaign data and make performance-driven decisions to improve ROI.




- Develop and implement strategies for funnel optimization and lead quality improvement.
- Work closely with the sales and admissions teams to improve lead conversion and campaign outcomes.
- Monitor landing page performance and suggest improvements for better conversion rates.
- Track leads through CRM and analyze the complete customer acquisition journey.
- Conduct A/B testing of creatives, audiences, ad copies, landing pages, and campaigns.
- Stay updated with the latest trends, tools, and best practices in performance marketing.

Required Skills & Qualifications

- 3+ years of hands-on experience in Performance Marketing.
- Prior experience in EdTech/Education industry is mandatory.
- Strong expertise in Google Ads and Meta Ads.
- Proven experience managing lead-generation campaigns and performance budgets.
- Robust understanding of CPL, CPA, ROAS, conversion tracking, and funnel optimization.
- Strong analytical and data-driven decision-making skills.
- Experience with landing pages, lead quality optimization, and CRM-based lead tracking will be an added advantage.
- Ability to independently manage campaigns and deliver measurable performance results.

📌 Performance Marketing Specialis (Jaipur)
🏢 Collegesathi.com
📍 Jaipur