- Location: Calicut
- Target Market: Bahrain / Dubai (based on business requirements)
- Experience: 3–4 years
- Salary Range: 25k - 40k

About the Role We are looking for a results-driven Performance Marketing Lead to manage and grow our digital advertising activities across Bahrain and Dubai. Our business operates 12 retail branches across both markets and offers a diverse range of electronic products, including pre-owned iPads, laptops, security cameras, and other electronics.

You will be responsible for planning and executing digital campaigns, generating quality leads, improving campaign performance, and ensuring our marketing efforts contribute to actual sales growth.

You will also lead and guide our existing team of two performance marketers. This is a hands-on role that requires someone who can execute campaigns independently, analyse performance, manage budgets, and take ownership of results.

Key Responsibilities

Performance Marketing & Campaign Management

- Plan, execute, and optimise paid advertising campaigns across Meta Ads, Google Ads, and other relevant digital platforms.
- Develop campaign strategies for different product categories, customer segments, promotions, and geographical markets.
- Manage advertising budgets effectively to achieve lead generation and sales objectives.
- Monitor campaign performance and continuously improve cost per lead, lead quality, conversion rates, and return on advertising spend wherever measurable.
- Test different audiences, creatives, messaging, offers, and campaign structures to identify growth opportunities.

Lead Generation & Sales Performance

- Develop lead generation strategies aligned with the company's sales targets.
- Work backwards from sales goals to establish the number of leads required, using actual lead-to-sale conversion rates.
- Coordinate with the sales team to understand lead quality, follow-up performance, and reasons for lost sales.




- Track leads through the sales funnel and identify opportunities to improve conversion.
- Ensure advertising campaigns focus on generating relevant enquiries and business opportunities, not just high lead volumes.

Team Leadership & Management

- Manage, guide, and support two existing performance marketers.
- Set clear campaign objectives, priorities, and performance expectations.
- Review campaign results and ensure timely execution, optimisation, and reporting.
- Share best practices and help the team improve its technical and analytical capabilities.
- Build a culture of accountability, continuous testing, and performance improvement.

Analytics, Tracking & Reporting

- Maintain daily, weekly, and monthly performance reports.
- Track key metrics such as ad spend, impressions, clicks, leads, cost per lead, lead quality, sales conversion, and revenue where available.
- Monitor progress against lead and sales targets and identify performance gaps early.
- Ensure accurate conversion tracking using tools such as Meta Pixel, Conversions API, Google Analytics 4, and Google Tag Manager.
- Work towards integrating advertising performance with CRM or sales data to measure the actual business impact of campaigns.
- Present actionable insights and recommendations to management.

Market & Campaign Coordination -

- Develop market-specific strategies for Bahrain and Dubai.
- Coordinate with design, content, sales, and retail teams to develop effective advertising campaigns.
- Align campaigns with product availability, pricing, offers, and branch-level requirements.
- Stay updated on digital advertising trends, platform changes,



competitor activity, and recent growth opportunities.

Requirements

- 3–4 years of hands-on experience in performance marketing or digital advertising.
- Strong practical knowledge of Meta Ads Manager and Google Ads.
- Experience managing lead-generation campaigns and advertising budgets.
- Good understanding of campaign optimisation, audience targeting, conversion tracking, and performance analytics.
- Proficiency in analysing campaign data and translating insights into actionable improvements.
- Experience with reporting tools, spreadsheets, and dashboard creation.
- Ability to manage multiple campaigns across different products and markets.
- Experience managing or mentoring team members is preferred.
- Knowledge of CRM systems, Google Analytics 4, Google Tag Manager, and Meta Conversions API is an advantage.
- Experience in electronics retail, e-commerce, consumer goods, or multi-location retail is an added advantage.
- Skills We Value
- Strong analytical and problem-solving abilities.
- A hands-on, execution-focused approach.
- Commercial awareness and an understanding of how marketing contributes to sales.
- Leadership, communication, and team coordination skills.
- Ownership, accountability, and attention to detail.
- Ability to prioritise tasks and work in a fast-paced retail environment.

How We Measure Success Success in this role will be measured by:

- Achievement of agreed lead generation and campaign targets.
- Improvement in cost per lead and lead quality.
- Contribution to sales targets through better lead-to-sale conversion.
- Efficient utilisation of advertising budgets.
- Consistent reporting, tracking accuracy, and campaign optimisation.
- Improved productivity and performance of the existing marketing team.

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits

- Flexible schedule
- Paid sick time

Work Location: In person

📌 Performance Marketing Manager (Kozhikode)
🏢 Star World Group Bahrain
📍 Kozhikode