Job highlights

- Qualifications: . Bachelors degree in Marketing,Business,or a related field (Masters degree preferred) . Robust leadership and team management skills . Proficiency in digital advertising platforms,including Google Ads,Facebook Ads,and LinkedIn Ads .

- You will lead a team of digital marketing specialists and collaborate with cross-functional teams to develop and execute data-driven strategies that align with our business goals

Key Responsibilities

- Strategy Development: Develop and implement performance marketing strategies to achieve key performance indicators (KPIs), such as ROAS (Return on Ad Spend), CPA (Cost per Acquisition), and revenue targets

- Team Leadership: Lead and mentor a team of digital marketing specialists, providing guidance, performance feedback, and training to optimize their skills and productivity

- Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including PPC, SEM, social media advertising, display advertising, email marketing, and affiliate marketing

- Budget Management: Manage and allocate digital advertising budgets effectively, ensuring optimal use of resources and cost efficiency

- Analytics and Reporting: Use data analytics tools to monitor campaign performance, track KPIs, and provide actionable insights to improve campaign effectiveness

- Conversion Rate Optimization: Continuously improve landing pages, ad creatives,



and user experiences to maximize conversion rates and customer acquisition

- A/B Testing: Plan and execute A/B tests to optimize ad copy, creatives, landing pages, and other campaign elements

- Audience Targeting: Develop and refine audience targeting strategies to reach the most relevant and high-converting segments

- Ad Tech Stack Management: Stay current with digital marketing technologies, tools, and platforms, and assess their potential for enhancing campaign performance

- Competitor Analysis: Monitor competitors' performance marketing strategies and identify opportunities for improvement and differentiation

- Collaboration: Work closely with product managers, content creators, designers, and developers to align marketing efforts with product launches and updates

Qualifications

- Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)

- Strong leadership and team management skills

- Proficiency in digital advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads

- Expertise in data analytics and reporting tools, such as Google Analytics and data visualization tools

- A/B testing and conversion rate optimization experience

- Strong analytical and problem-solving abilities

- Excellent communication and collaboration skills

- Knowledge of SEO and content marketing is a plus

- Certifications in digital marketing platforms (eg, Google Ads certification) is a plus

📌 Performance Marketing Lead (Chandigarh)
🏢 ProofHub
📍 Chandigarh