Job highlights

- Participate in or facilitate special marketing projects as required .

- Requirements . 3+ years of experience with Programmatic Ad Planning,Execution &
- Analysis .

- . You should possess knowledge of Marketing analytics,Attribution,and Planning tools (e.g

- Experience in managing Lead Generation campaigns,particularly on Google Ads

Communicating our message effectively to the users via the right digital channels.

Responsibilities

- Build and deploy ads through paid channels at the direction of the campaign manager

- Own and perform diligent and detail-oriented QA throughout the entire campaign process, with an emphasis on campaign tracking and Google Analytics setup

- Support campaigns through traffic management that includes setup and implementation, testing, quality assurance, deployment, delivery, and optimization of ad campaigns

- Extract data and insights from the entire lifecycle of digital campaigns that include but are not limited to Display, Social, SEM, Programmatic, Native, etc

- Partner with internal teams to ensure all ad products are thoroughly vetted for operational use

- Support channel managers directly with clear communication and delivery workflows that ensure transparency into deliverable timelines and potential delays.

- Troubleshoot technical issues, including malfunctioning tags, ad creative, click-through URLs, and landing pages, etc. and correct problems with client advertising campaigns

- Proactively seek out new tools and opportunities to improve our advertising efforts





- Participate in or facilitate special marketing projects as required

Requirements

- 3+ years of experience with Programmatic Ad Planning, Execution &
- Analysis

- Experience in managing Lead Generation campaigns, particularly on Google Ads.

- Exposure to the US market is essential.

- Proven track record of handling budgets exceeding $1,000 per day.

- Experience with App first businesses will be an advantage (travel, transportation/commute & e-commerce Exp)

- High affinity for people whove worked on targeting US customers.

- You should possess knowledge of Marketing analytics, Attribution, and Planning tools (e.g. Appsflyer, Firebase, etc.)

- Hands-on experience with DV360, Google Adwords, Facebook Ads, Programmatic, Contextual Ads, Native Advertising & affiliates.

- Deep understanding of Google &

- Facebook paid to advertise. Knowledge of SEO will give you a competitive advantage.

- Have proven experience in managing B2C campaigns.

- Hands-on experience in managing the marketing budget at scale along with the business objectives &

- KPIs like CPA, CPI, CPM, CAC/LTV, Acquisition, Remarketing, Cross-Sell, Up-Sell, etc.

- Exceptional project management and communications skills are essential to collaborating with a remote team.

- Solid process orientation & documentation ethic. Strong analytical skills.

- Growth mindset and willingness to learn.

- Must have experience with Outbrain, Taboola &

- Other third-party networks

Potential Growth Paths

- Manager - Performance Marketing

- Manager - Digital Marketing

- Manager - Integrated Marketing

📌 Performance Marketing Lead - US Operations (New Delhi)
🏢 OurBus India
📍 New Delhi