JOB TITLE: PERFORMANCE MARKETING EXECUTIVE

Location: Kalyan, Mumbai

Employment Type: Full-Time | On-Site

Working Days: Monday to Saturday

Timings: 10:00 AM – 7:00 PM

ABOUT BILIVIN EDUCATION:

Bilivin Education is a fast-growing EdTech organization partnering with leading universities such as Amity University Online, Manipal University Jaipur, DY Patil University, LPU, and other reputed institutions to help learners access quality higher education and career advancement opportunities.

We specialize in Online MBA, Executive MBA, Bachelor’s programs, and industry-relevant courses in emerging domains like Artificial Intelligence, Data Science, Digital Marketing, and more.

Our mission is to bridge the gap between academic learning and real world career growth by helping students and working professionals make informed educational decisions that accelerate their careers.

ABOUT THE ROLE:

We are looking for a results-driven Performance Marketing Executive with 1–2 years of experience in planning, executing, and optimizing digital advertising campaigns.

The ideal candidate should have hands-on experience with paid advertising platforms, lead generation, campaign optimization, and performance analysis to generate quality leads and support business growth.

KEY RESPONSIBILITIES:

- Plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads (Facebook and Instagram).
- Generate quality leads for educational programs while maintaining cost-effective campaign performance.
- Monitor key performance metrics such as Cost Per Lead (CPL), Cost Per Click (CPC), Click-Through Rate (CTR), conversion rates, and Return on Ad Spend (ROAS).
- Conduct audience research, keyword research, competitor analysis, and A/B testing to improve campaign performance.
- Manage advertising budgets, audience targeting, bidding strategies, and campaign objectives.
- Analyze campaign performance using Google Analytics 4, Google Ads reports, and Meta Ads Manager.




- Coordinate with the sales and admissions teams to improve lead quality and conversion rates.
- Prepare regular campaign performance reports and recommend data-driven improvements.
- Stay updated on digital advertising trends, platform updates, and industry best practices.

REQUIREMENTS:

- 1–2 years of experience in performance marketing or paid digital advertising.
- Bachelor’s degree in Marketing, Digital Marketing, Business Administration (BBA/MBA), Mass Media, or a related field. Candidates with a certification in Digital Marketing, Google Ads, or Meta Ads will be preferred.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Understanding of lead generation campaigns, audience targeting, and conversion optimization.
- Knowledge of campaign analytics, budget management, and performance reporting.
- Familiarity with Google Analytics 4, Google Tag Manager, and tracking pixels will be an added advantage.
- Strong analytical, problem-solving, and communication skills.
- Ability to work with targets, optimize advertising budgets, and achieve lead generation goals.

ELIGIBILITY & EXPERIENCE:

Candidates with experience in the Ed Tech, education, or lead-generation industry will be preferred.

Candidates who can independently manage, monitor, and optimize paid advertising campaigns will have an advantage

WHAT WE OFFER:

- Competitive fixed salary
- Attractive monthly performance incentives
- High earning potential for top performers
- Energetic, energetic, and supportive work environment
- Opportunity to work with leading universities and premium education programs

WHY JOIN BILIVIN EDUCATION?

- Be part of a fast-growing EdTech organization transforming the higher education landscape.
- Work on digital marketing campaigns promoting programs offered by reputed universities and institutions.
- Gain hands-on experience in performance marketing, paid advertising, and lead generation.
- Make a real impact by driving quality leads and supporting learners in achieving their educational and career goals.
- Grow your career in a performance-driven environment that values innovation, data-driven decisions, talent, and ambition.

📌 Performance Marketing Executive (Mumbai)
🏢 BILIVIN EDUCATION
📍 Mumbai