Work Mode: In office (Pune)

Working Days: Monday to Saturday

Working Hours: 10:00 AM to 7:30 PM

Company Websites:

- Business Process Xperts
- Your Retail Coach
- Parent Company: Mindamend
- YouTube Channel: @BusinessProcessXperts
- Thinking of joining us: https://www.mindamend.net/applyingatmam.html
- Industry : Business Consulting & Management Consulting is preferred

About the company

Mind-A-Mend describes itself on its website as an AI-led business transformation and technology company, working across India, the UAE and Saudi Arabia. Its services include process excellence and BPM, SAP business transformation (Signavio, process mining), retail strategy and transformation through Your Retail Coach, and AI, IoT and Digital Twin solutions. It serves retail, manufacturing, banking, healthcare, government and other sectors.

Role Overview

We are looking for a Performance Marketing Associate to generate qualified leads and enquiries for our consulting and transformation services. These are high-value B2B services with longer sales cycles, so the focus is on lead quality and pipeline, not just clicks and low-cost leads.

Key Responsibilities

- Plan, run and optimise paid campaigns on Google Ads (search, display), LinkedIn Ads and Meta, aimed at business owners, founders, CXOs and operations and IT leaders
- Run separate campaigns for each brand and service, such as retail consulting and SOPs, SAP and process excellence, and AI and digital transformation
- Target the India, UAE and Saudi Arabia markets with region-specific campaigns and messaging
- Build and test ad copy, creatives, audiences,



keywords and landing pages to improve conversion
- Set up and maintain tracking with Google Analytics (GA4), Google Tag Manager and the Meta and LinkedIn pixels
- Work with the sales team to track leads through the CRM, and measure cost per lead, lead quality, and cost per qualified lead and meeting booked
- Run retargeting and email or WhatsApp nurture campaigns to move leads towards a conversation
- Support promotion of webinars, case studies and events with paid campaigns
- Manage monthly ad budgets, and report on spend, conversions and return on ad spend
- Stay up to date on platform changes and test new channels and AI-assisted tools

Required Skills & Experience

- 1–3 years of experience in performance marketing, paid media or digital marketing
- Hands-on experience with Google Ads and Meta Ads; LinkedIn Ads preferred
- Working knowledge of GA4, Google Tag Manager and conversion tracking
- Understanding of lead-generation funnels, A/B testing and landing-page optimisation
- Strong analytical skills, with comfort in Excel or Google Sheets and reporting dashboards
- Good written communication for ad copy and reports
- Experience with CRM tools such as HubSpot or Zoho is a plus

Good to Have

- Experience in B2B, consulting, SaaS or IT services lead generation
- Exposure to the Middle East market
- Basic knowledge of SEO and content marketing
- Google Ads or Meta Blueprint certification

Education

Bachelor’s degree in marketing, business, communications or a related field.

Please share your CV at [email protected]

📌 Performance Marketing Associate (Pune)
🏢 Your Retail Coach
📍 Pune