Role & responsibilities

- Ideate, develop, and make high-performing ad creatives (images, videos, headlines, and descriptions) for Google Performance Max (PMax) campaigns.

- Drive mobile app installs and in-app purchases as the primary campaign objectives.

- Strong working knowledge of CAC, ROAS, and LTV, using these metrics to guide creative decisions and keep CAC productive.

- Create ad creatives and campaign assets for Meta Ads, app campaigns, affiliates, and influencer marketing.

- Collaborate closely with creative, product, SEO, and content teams to align messaging with performance goals.

- Analyze creative and data trends and share actionable insights with leadership.

Preferred candidate profile

- 37 years of performance marketing experience for B2C brands or digital platforms.

- Proven track record of creating ads for Google Performance Max (PMax) that drove app installs and in-app purchases.





- Demonstrated CAC reduction through creative testing and optimization.

- Hands-on experience in creative ideation and ad making for performance campaigns.

- Strong knowledge of ROAS, CAC, LTV, and cohort-level analysis.

- Understanding of subscription/D2C app monetization: trial-to-paid conversion, renewals, and LTV by cohort.

- Comfort building campaigns and content for a pan-India, multi-lingual audience (Hindi and regional languages).

- Experience marketing apps in astrology, spirituality, or wellness is a strong plus.

- Ability to work with astrologers, content, and product teams to turn astrology and AI offerings into high-converting campaign narratives.

- Self-driven and comfortable working remotely with clear communication and accountability.

📌 Performance Marketer(Creative Strategist)Remote (Noida)
🏢 Ojas Softech Private
📍 Noida