Job highlights

- Managing budgets and maintaining advertising spend records . Have in-depth knowledge of the quality audience for all Clients . Analyze the overall work and proficiency of the team . Reference/ research - share more / recent ideas and be up to date with the latest happenings and news in the industry . Trainings to keep the team on the same page . .

Responsible for creating a Digital Media strategy and execution that includes all Digital touch points. The role involves listening to clients and understanding their needs before making decisions. Develop a Strategy by choosing the appropriate media and style to meet the client s objectives.

Major responsibilities deliverables

- Designing Digital Media Strategy that includes all Digital touch points (Bought, Owned and Earned). Framing media investment strategies for clients toward the accomplishment of their short-term and long-term goals
- Building a Creative Media Plan by selecting the right channels, formats, and placements for the Client campaign within the client s budget. Making media plans in response to the latest audience figures be it on Facebook, Youtube, Twitter, Google, etc.
- Presenting media proposals, including timings and cost breakdowns,



helping clients to reach a final decision about their future advertising strategy.
- Monitor Digital Media Planning trends and competitor offerings to identify potential business avenues and improve current offerings.
- Managing budgets and maintaining advertising spend records
- Have in-depth knowledge of the quality audience for all Clients
- Analyze the overall work and proficiency of the team
- Reference/ research - share more/new ideas and be up to date with the latest happenings and news in the industry
- Trainings to keep the team on the same page
- Attend all team meetings and give feedback/suggestions for account performance

Requirements
- Proven experience as a Paid media Manager of at least 4+ experience in the Digital Industry
- Broad knowledge of media channels
- Familiarity with campaign evaluation metrics
- Excellent communication and teamwork skills
- An analytical mind with an aptitude for statistics and math
- Strong decision-making skills
- Broad understanding of the programmatic landscape
- Need to know the platform functioning and key metrics

📌 Paid Media Manager (Mumbai)
🏢 Optiminastic Media
📍 Mumbai