Job highlights

- Requirements: . 4+ years of experience in Organic Growth across,but not limited to SEO,ASO,and content-led acquisition
- Experience with tools like

We are looking for an ambitious and hands-on Organic Growth Lead to drive our full-funnel growth engine. It s a rare opportunity to own BharatNXT s entire organic discovery, credibility, and conversion strategy , from web to app, from search to social. From building high-intent feeder pages to engineering virality through UGC and referral loops you will be the architect of our long-term, compounding growth. You ll work closely with content, product, tech, and marketing teams to create sustainable, high-ROI, low-CAC growth that compounds over time.

Key Responsibilities

Own Full-Funnel Organic Growth
- Build and execute the complete SEO roadmap from audits and keyword research to on-page and backlink strategy.
- Develop resource pages and feeder content that tap into high-intent searches and drive long-tail discovery.
- Optimize for ASO to drive organic installs across Play Store and App Store.
- Track performance using GA4, GSC, Hotjar, Clarity, and similar tools; build dashboards for traffic, rankings, and conversion metrics.

Expand Organic Channels Beyond SEO
- Conceptualize and execute webinars, seminars, and podcasts to position BharatNXT as a thought leader.
- Launch and manage testimonial loops, referral programs, and UGC campaigns to fuel trust and virality.
- Build a credible social media presence through organic LinkedIn, YouTube SEO, Twitter/X, etc.
- Drive organic PR efforts with financial/SME publications to boost visibility and backlinks.
- Lead ASO optimization strategies to improve BharatNXT s discoverability and conversion on app stores.

Content & Conversion-Led Strategy
- Build and scale a keyword-led content engine, optimized for both discovery and business conversion.




- Use LLM-driven search behavior (GEO, AEO, voice) to stay ahead of SEO trends.
- Collaborate with product/design to make landing pages CRO-friendly while preserving SEO hygiene.
- Maintain and update a content playbook to align writers, designers, and SEO direction.

Requirements:
- 4+ years of experience in Organic Growth across, but not limited to SEO, ASO, and content-led acquisition.
- Proven track record of scaling traffic and improving conversions through organic efforts.
- Strong technical SEO knowledge crawling/indexing, schema, CWV, and AI SEO.
- Experience with tools like Ahrefs, Semrush, Screaming Frog, GA4, GSC, Hotjar, Clarity .
- Familiarity with LLM and AI-powered search trends (GEO, AEO, AI snippet optimization).
- Excellent communication, prioritization, and project management skills.

Why This Role is Exciting:
- You ll be the founding Organic Growth hire full ownership, high visibility, zero legacy baggage.
- Freedom to experiment with AI, community, content, and virality to crack organic GTM.
- Play a central role in shaping BharatNXT s brand visibility, user trust, and inbound demand .
- Directly influence key business metrics transactions, leads, app installs, and more.

Why Join Us?
- Build something from scratch that millions have discovered and will continue to use.
- Work alongside a passionate, high-ownership team solving real problems for Indian MSMEs.
- Flexible working hours with hybrid options.
- Competitive compensation, plus the prospect to grow with the business.

We are a small team of highly motivated people and want people who have a strong sense of ownership and passion for what they do. If you are expecting a 9-5 types, very well defined structured role - this is not the place for you. But if you are looking for a steep learning curve building innovation in the payment space and are ready to roll up your sleeves to get work done, we would love to hear from you!

📌 Organic Growth Lead (Mumbai)
🏢 BharatNXT
📍 Mumbai