Job highlights

- . Obsessively curious about psychology,cultural shifts,category quirks,and the "why behind the why."
- Collaborate on strategic brand planning grounded in provocative consumer insights , not just category benchmarks.
- Uncover the unspoken tensions and hidden motivations driving consumer decisionsthen shape narratives that help brands matter more.
- Design and interpret research (quant, qual, and "street-smart") to reveal what people cantor wontarticulate.
- Partner with creative teams to transform insights into distinctive brand platforms that work in the real world.
- Challenge client assumptions with rigor and empathyhelping them see their category (and their consumers) in new ways.

Who You Are




- A natural detective you spot the gap between what consumers say and what they mean. Data-fluent but story-driven you know numbers alone dont change minds; compelling narratives do.
- Obsessively curious about psychology, cultural shifts, category quirks, and the "why behind the why."
- A simplifier of complexity you turn fragmented insights into clear, actionable strategies.
- Equally comfortable in a focus group, a spreadsheet, or a brainstorm because insights can hide anywhere.
- A team-oriented thought partner for creatives, account teams, and clients alike.

📌 natural detective (Mumbai)
🏢 White Rivers Media
📍 Mumbai