Title- Director Offline Media

Experience- 10 Years

Location - Bangalore

Key responsibilities

Media Strategy & Planning

- Lead the development of integrated media strategies aligned with client business objectives.
- Design full-funnel media plans across digital, television, print, radio, OOH, and emerging platforms.
- Drive audience-first planning through consumer insights, research, and data analytics.
- Ensure media investments maximize reach, engagement, and ROI.

Client Leadership
- Act as a senior strategic advisor to clients and key stakeholders.
- Build and maintain strong client relationships, identifying growth opportunities.
- Present media strategies, performance reviews, and business recommendations to senior client leadership.
- Lead annual planning, forecasting, and budget discussions.

Media Activation & Performance
- Oversee media execution teams to ensure flawless campaign delivery.
- Monitor campaign performance and optimize against KPIs.
- Drive adoption of measurement frameworks, attribution models, and advanced analytics.
- Ensure continuous improvement through testing, learning, and innovation.

Team Management
- Lead and mentor media planning and activation teams.
- Foster a culture of collaboration, accountability, and innovation.
- Support talent development, succession planning, and capability building.
- Manage resource allocation and team performance.

Commercial & Business Growth




- Support current business pitches and strategic presentations.
- Contribute to revenue growth, profitability, and client retention.
- Identify industry trends, emerging technologies, and media opportunities.
- Develop strategic partnerships with media owners and technology platforms.

Stakeholder Management
- Collaborate closely with strategy, creative, data, analytics, and client servicing teams.
- Engage with media partners, vendors, and platform representatives.
- Ensure alignment between media strategy and broader marketing objectives.

Qualifications
- Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.
- Master's degree preferred.

Experience
- 10-15+ years of media planning and buying experience.
- Proven experience managing integrated media campaigns across multiple channels.
- Experience leading large teams and handling enterprise-level clients.
- Strong agency or media consulting background preferred.

Required Skills
- Integrated Media Planning
- Digital Marketing & Programmatic
- Performance Marketing
- Media Buying & Negotiation
- Client Relationship Management
- Strategic Planning
- Data Analytics & Measurement
- Budget Management
- Team Leadership & Mentoring
- Business Development & Pitch Management

If interested please share your cv at [email protected]

Current organization

Designation

Experience

CTC

ECTC

Notice Period

Location

📌 Media planning Director (Karnataka)
🏢 dentsu India
📍 Karnataka