Job Location: Kolkata, West Bengal

Qualification: MBA in Marketing / Sales

Experience: Minimum 5 years of relevant experience

CTC: ₹7.2 – ₹8.4 LPA

Employment Type: Full-time

About the Role

We are looking for an experienced, dynamic, and result-oriented Sales & Marketing professional to drive business development, sales, and marketing activities for our Audio-Visual (AV) solutions business.

The ideal candidate must have proven experience in B2B sales, field marketing, offline and online marketing, and social media management. The role involves identifying new business opportunities, expanding the customer base, increasing brand visibility, and achieving revenue targets.

The candidate must be comfortable with extensive travel for client meetings, field marketing, business development, exhibitions, and project-related activities. Fluency in English, Hindi, and Bengali is mandatory.

Key Responsibilities

1. Sales & Business Development

- Identify and develop new business opportunities for the company’s products and services.
- Generate leads, conduct client meetings, deliver presentations, and convert prospects into customers.
- Build and maintain relationships with corporate clients, government departments, educational institutions, consultants, architects, system integrators, and channel partners.
- Develop and implement sales strategies to achieve revenue targets and expand market presence.
- Prepare quotations, commercial proposals, and sales presentations, and follow up on business opportunities.
- Identify new markets, monitor competitor activities, and explore opportunities for business growth.

2. Field Marketing & Offline Marketing

- Plan and execute field marketing campaigns, client visits, product demonstrations, and promotional activities.
- Identify prospective customers through direct outreach, networking, exhibitions, trade shows,



and industry events.
- Develop relationships with key decision-makers and institutional customers.
- Coordinate offline promotional activities, corporate presentations, brochures, and other marketing materials.
- Conduct market research to identify customer needs, market trends, and new business opportunities.

3. Online Marketing & Social Media Management

- Plan and execute online marketing campaigns to generate leads and strengthen brand visibility.
- Manage the company's social media presence across LinkedIn, Facebook, Instagram, YouTube, and other relevant platforms.
- Create and coordinate engaging content, including product updates, project highlights, promotional creatives, videos, and customer success stories.
- Monitor social media engagement, respond to enquiries, and convert digital leads into business opportunities.
- Coordinate website updates, email marketing, digital promotions, and online advertising.
- Track campaign performance and prepare reports on engagement, lead generation, and conversion.

4. Client Relationship & Sales Management

- Maintain strong relationships with existing customers and generate repeat business through upselling and cross-selling.
- Understand customer requirements and coordinate with technical and project teams to propose suitable AV solutions.
- Maintain an organised sales pipeline and provide regular updates on leads, opportunities, and sales performance.




- Coordinate with internal teams to ensure smooth project handover and customer satisfaction.

5. Travel & Market Development

- Undertake extensive domestic travel for client acquisition, field marketing, market development, customer meetings, and business expansion.
- Visit customer sites, meet prospective clients, and represent the company at exhibitions, conferences, and industry events.

Eligibility Criteria

- MBA in Marketing, Sales, or Business Administration.
- Minimum 5 years of relevant experience in sales and marketing, preferably in the AV, IT, electronics, digital display, or system integration industry.
- Proven expertise in field marketing, offline and online marketing, and social media handling.
- Strong knowledge of B2B sales, lead generation, client acquisition, and business development.
- Practical experience in managing social media platforms and executing digital marketing campaigns.
- Fluency in English, Hindi, and Bengali is mandatory.
- Excellent communication, presentation, negotiation, and interpersonal skills.
- Proficiency in MS Office, sales reporting, and digital marketing tools.
- Willingness and ability to travel extensively as required by the business.
- Self-motivated, target-oriented, and capable of working independently.

Compensation & Advantages

- Annual CTC: ₹7.2 lakh to ₹8.4 lakh, depending on experience, qualifications, and suitability.
- Performance-based annual bonus linked to individual and business performance.
- Performance-based annual increment based on achievements and overall contribution.
- Opportunities for professional growth and career advancement.

How to Apply

Interested candidates who meet the above criteria may submit their updated resume to [email protected] and [email protected] along with their current CTC, expected CTC, and notice period.

📌 MBA in Marketing/Sales (Kolkata)
🏢 Orbit Animate
📍 Kolkata