15 Oct
|
Ideslabs Private
|
Bengaluru
15 Oct
Ideslabs Private
Bengaluru
Job highlights
- Experience in Digital marketing solutions like Marketo Engage,Adobe Campaign etc
- Integrating Adobe Experience Manager with Marketo s ContentAI platform will enable enterprises to deliver personalized content at scale . .
- Experience in Digital marketing solutions like Marketo Engage, Adobe Campaign etc.
- Create, automate and measure campaigns across channels for B2B business case
- Integrating Adobe Experience Manager with Marketo s ContentAI platform will enable enterprises to deliver personalized content at scale
- Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluate these for improvements.
- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
- Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
📌 Marketo Professional (Bengaluru)
🏢 Ideslabs Private
📍 Bengaluru