Job Summary

Sri Vethaa Dairy Private Limited is seeking a dynamic and result-oriented Marketing Manager to drive brand growth, market expansion, and customer acquisition for its dairy products. The candidate will be responsible for developing and implementing marketing strategies, strengthening brand visibility, identifying recent business opportunities, managing promotional activities, and coordinating with sales and distribution teams to increase market penetration and achieve business objectives.

Key Responsibilities

- Develop and implement marketing strategies to promote the company's dairy products and strengthen brand presence across target markets.

- Identify new market opportunities, customer segments, and geographical areas for business expansion.

- Plan and execute marketing campaigns, promotional activities, product launches, and brand awareness initiatives.

- Coordinate with sales and distribution teams to increase product availability, market penetration, and sales performance.

- Develop strategies to expand the distributor, retailer, dealer, and institutional customer network.

- Conduct market research and competitor analysis to identify market trends, customer preferences, pricing strategies, and business opportunities.

- Monitor the performance of marketing campaigns and promotional activities and recommend improvements based on results.

- Develop and manage marketing budgets, ensuring effective utilisation of resources and return on marketing investment.





- Coordinate the development of marketing materials, product catalogues, brochures, advertisements, and point-of-sale promotional materials.

- Manage digital marketing activities, including social media campaigns, online promotions, and digital brand engagement.

- Build and maintain relationships with distributors, retailers, institutional buyers, marketing agencies, and other business partners.

- Work with the sales team to establish sales targets, promotional schemes, and market development plans.

- Analyse sales data, market feedback, campaign performance, and customer insights to support business decisions.

- Coordinate with product development, production, and quality teams to align marketing activities with product availability and quality standards.

- Ensure that marketing communications, product claims, and promotional materials comply with applicable laws, advertising standards, and food-related regulatory requirements.

- Monitor customer feedback and market complaints and coordinate with the relevant teams to address recurring concerns.

- Prepare periodic marketing performance reports and present market development plans, campaign results, and growth opportunities to management.

- Lead, guide, and evaluate the marketing team to achieve business targets and improve overall performance.

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits

- Paid sick time

Work Location: In person

📌 Marketing Manager (Thanjavur)
🏢 Sri Vethaa Dairy
📍 Thanjavur