Marketing Manager – Digital & Offline Marketing

Job Type: Full-Time

Experience: 4–7 Years Preferred

Industry: FMCG / Ice-Cream

Job Overview

We are seeking a proactive and result-driven Marketing Manager to lead integrated marketing initiatives across digital platforms and offline channels. The role involves strengthening brand visibility, driving distributor lead generation, executing trade marketing activities, and coordinating with sales and creative teams to support business growth and market expansion.

Key Responsibilities

- Offline & Trade Marketing: Manage billboards, hoardings, banners, danglers, cut-outs, and POP materials, ensuring effective utilization at distributor and retail levels.
- Digital Marketing: Plan and execute campaigns across Facebook, Instagram, LinkedIn, Google, and other platforms to drive brand awareness and distributor acquisition.
- Creative & Content: Coordinate with the design team for advertisements, promotional creatives, videos, reels, stories, and digital content.
- Brand Visibility: Monitor the deployment and utilization of freezer decals across company-owned and non-company-owned assets.
- On-Ground Activations: Collaborate with sales teams to execute promotional stalls, street-corner campaigns, campus activities, and other brand-building initiatives.
- Campaign Performance: Coordinate vendors, budgets,



and campaign timelines while tracking marketing effectiveness and preparing performance reports.

Eligibility & Requirements

- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA in Marketing preferred.
- 4–7 years of relevant experience, preferably in FMCG, food and beverages, or consumer goods.
- Proven experience in both digital marketing and offline brand promotions.
- Knowledge of digital advertising, lead generation, trade marketing, and retail brand visibility.
- Robust communication, coordination, planning, and execution skills.
- Ability to work closely with sales teams, designers, vendors, and other stakeholders.

Preferred Candidate Profile A hands-on marketing professional who can combine digital campaigns with on-ground execution, understand market requirements, and translate marketing initiatives into stronger brand presence and business opportunities.

Apply Now

If you have the experience and drive to strengthen brand visibility and lead integrated marketing initiatives, we invite you to apply with your updated CV.

Pay: ₹25,000.00 - ₹35,000.00 per month

Ability to commute/relocate

- Shiliguri, West Bengal: Reliably commute or planning to relocate before starting work (Required)

Education:
- Diploma (Required)

Experience:
- sales: 3 years (Required)

Willingness to travel:
- 75% (Required)

Work Location: In person

📌 Marketing Manager (Siliguri)
🏢 KKREA
📍 Siliguri