1. Job Overview

Geemadhura Innovation Pvt. Ltd. is looking for a dynamic, strategic, and result-oriented Marketing Manager to lead and manage marketing activities for Water of India and Madhuras Cafe. The candidate will be responsible for developing marketing strategies, strengthening brand awareness, generating business opportunities, increasing sales, building partnerships, and managing promotional campaigns for both business units. The ideal candidate should have strong leadership, communication, business development, and marketing skills, with the ability to plan and execute effective marketing initiatives across offline and online channels.

2. Key Roles and Responsibilities

A. Marketing Strategy and Planning

- Develop and implement comprehensive marketing strategies for Water of India and Madhura’s Cafe.
- Prepare monthly marketing plans, promotional calendars, and campaign strategies.
- Identify target markets, customer segments, and new business opportunities.
- Conduct market research and competitor analysis to identify growth opportunities.
- Establish marketing budgets, targets, and performance benchmarks in consultation with management.

B. Brand Promotion and Awareness

- Plan and execute promotional activities to strengthen brand visibility and recognition.
- Organize field marketing campaigns, events, exhibitions, local promotions, and awareness programs.
- Develop strategies to expand the customer base and improve market penetration.
- Coordinate the development of marketing materials, brochures, banners, and promotional creatives.
- Ensure consistent brand positioning across both business units.

C. Business Development – Water of India

- Identify and approach potential distributors, dealers, retailers, institutional buyers, and corporate clients, as applicable to the business.
- Develop distribution networks and strategic business partnerships.
- Generate leads and explore current geographical markets.
- Build relationships with prospective clients and maintain existing business accounts.
- Monitor sales performance, market demand, competitor pricing,



and customer feedback.
- Work towards achieving assigned sales and revenue targets.

D. Marketing and Business Growth – Madhura’s Cafe

- Develop strategies to increase customer footfall, sales, and repeat visits.
- Plan seasonal promotions, special offers, customer loyalty initiatives, and local marketing campaigns.
- Establish corporate tie-ups for bulk orders, catering, group bookings, and events, wherever applicable.
- Identify opportunities for partnerships with nearby offices, institutions, hotels, and local businesses.
- Coordinate with cafe operations to ensure smooth execution of promotional activities.
- Monitor customer feedback, market trends, and competitor activities to improve business performance.

E. Digital Marketing and Social Media

- Plan and supervise digital marketing campaigns for both brands.
- Manage or coordinate social media content, promotional posts, and online engagement.
- Coordinate with designers, content creators, and external marketing agencies, if required.
- Monitor campaign performance, customer engagement, enquiries, and lead generation.
- Explore digital advertising, local search visibility, influencer collaborations, and other suitable promotional channels.

F. Team Management and Leadership

- Lead, guide, and monitor the marketing team and field executives.
- Assign responsibilities, targets, and activity plans to team members.
- Conduct regular performance reviews and provide guidance for improvement.
- Coordinate with sales, operations, accounts, and management teams.
- Ensure timely execution of marketing plans and accountability for assigned targets.

G. Reporting and Performance Monitoring





- Prepare monthly marketing strategies, budgets, and performance reports.
- Maintain records of promotional activities, market visits, leads, conversions, and revenue generated.
- Track key performance indicators (KPIs) for both business units.
- Analyze the return on investment (ROI) of marketing campaigns.
- Submit regular updates and recommendations to management.
- Suggest improvements based on market feedback, sales data, and campaign results.

3. Educational Qualifications and Experience

* Graduate in Marketing, Business Administration, or a related field; an MBA in Marketing will be preferred.
- Minimum 3–5 years of relevant experience in marketing, sales, or business development; managerial experience will be preferred.
- Experience in FMCG, packaged drinking water, food and beverage, hospitality, retail, or distribution businesses will be an advantage.
- Demonstrated experience in managing marketing campaigns, developing business partnerships, and achieving sales targets.

4. Key Performance Indicators (KPIs)

The Marketing Manager's performance will be evaluated based on:
1. Achievement of monthly and quarterly sales targets.
2. Growth in revenue for Water of India and Madhura’s Cafe.
3. Number of new clients, distributors, dealers, and business partnerships acquired.
4. Increase in brand awareness and market reach.
5. Effectiveness of promotional and digital marketing campaigns.
6. Increase in cafe footfall, repeat customers, and business orders.
7. Marketing budget utilization and campaign ROI.
8. Team productivity and achievement of individual targets.
9. Timely submission of marketing reports and implementation of action plans

5. Ideal Candidate Profile

The ideal candidate will be a proactive marketing leader who can combine strategic planning with hands-on execution. The candidate should be capable of building strong business relationships, leading a team, developing new markets, and driving measurable business growth for both Water of India and Madhura’s Cafe.

📌 Marketing Manager (Siliguri)
🏢 Geemadhura Innovation
📍 Siliguri