Company Description Universal Group of Institutions is a pioneering college in Karnataka offering Commerce, Arts, B.Sc Environmental Science, BA, B.Com and BA LL.B (5 Years), along with integrated coaching for IAS, IPS, KAS (UPSC, PSC), CSAT, CLAT and other competitive exams. Its unique programs combine graduation studies with civil services preparation to nurture future nation builders and thought leaders. With 23 years of experience, the institution has guided more than 6,810 learners toward successful careers.

Over the last five years, its students have consistently secured top ranks, including 1st rank in the KAS examination.

Universal

Group of Institutions is recognized as one of India’s leading institutes for degrees with integrated IAS and IPS training.

Role Description The Marketing Manager will lead and execute marketing strategies to promote the institution’s integrated degree and competitive exam programs, with a strong focus on the edu-tech segment. This is a full-time, in office role based in Bengaluru South, responsible for planning and managing campaigns across digital and offline channels to drive admissions and brand visibility. The role involves developing and managing performance marketing initiatives, coordinating with academic and admissions teams, and working with external agencies and vendors as needed.

The Marketing





Manager will analyze data and market trends, oversee social media and content marketing, and ensure consistent brand messaging across all platforms. The role also includes organizing events, seminars, and outreach activities to strengthen the institution’s presence among students, parents, and partner schools.

Qualifications

- Proven experience in edu-tech or education marketing, including campaign planning, student acquisition strategies, and brand positioning.
- Experience in content and communication, including marketing copywriting, storytelling, and coordinating creative assets.
- Ability to manage events, partnerships, and outreach programs, including school/college tie-ups and educational fairs.
- Excellent communication, presentation, and stakeholder management skills, with the ability to collaborate across academic and business teams.
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field; specialized training in digital marketing is an advantage.
- Strong analytical and problem-solving abilities, with proficiency in using CRM and marketing tools to track performance and optimize campaigns.
- Prior experience in managing marketing for integrated degree programs or competitive exam coaching institutes will be highly beneficial.

📌 Marketing Manager Bangalore based ( edu tech experience must) (Bengaluru)
🏢 Universal Group of Institutions
📍 Bengaluru