1. Marketing Strategy & Planning

- Develop and execute comprehensive marketing strategies aligned with business objectives.
- Plan monthly and quarterly marketing campaigns and initiatives.
- Identify new marketing channels and opportunities for business growth.
- Prepare and manage marketing budgets and track ROI.

2. Digital Marketing & Paid Advertising

- Plan, execute, and optimize Google Ads and Meta Ads (Facebook & Instagram) campaigns.
- Manage campaign objectives, audience targeting, keyword research, ad creatives, budgets, bidding, and optimization.
- Monitor CPL, CTR, CPC, conversions, ROAS, and overall campaign performance.
- Develop lead-generation campaigns focused on acquiring qualified business leads.
- Conduct A/B testing of ad creatives, copy, audiences, and landing pages.
- Track and analyze campaign performance and make data-driven improvements.
- Manage remarketing and retargeting campaigns.
- Coordinate with designers and content teams to develop high-performing ad creatives.

3. SEO & Website Marketing

- Develop and implement basic SEO strategies to improve organic visibility.
- Coordinate website content, landing pages, and marketing updates.
- Monitor website traffic, leads, and conversion performance.
- Work with SEO agencies or external specialists when required.

4. Social Media & Content

- Develop and execute the company's social media strategy.
- Manage platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
- Prepare and maintain a monthly content calendar.
- Coordinate with designers, photographers, demographers, and content creators.
- Ensure consistent and professional brand communication across platforms.
- Track engagement, reach, followers, leads, and other relevant metrics.

5. Branding & Brand Management

- Develop campaigns to strengthen the company's brand positioning and visibility.
- Maintain consistency in brand identity, communication, and visual presentation.
- Manage marketing collateral, including brochures, catalogues, presentations, company profiles, advertisements, and promotional materials.




- Ensure all communication reflects the company's premium and professional image.

6. Lead Generation & Business Support

- Develop marketing campaigns focused on generating qualified leads.
- Work closely with the sales and business development teams to support lead conversion.
- Track marketing-generated leads and their conversion.
- Identify current customer segments and potential markets.
- Develop strategies for customer acquisition and retention.

7. Campaign Management

- Plan, execute, and monitor marketing campaigns from concept to completion.
- Manage campaign timelines, budgets, deliverables, and performance.
- Coordinate with internal teams, agencies, vendors, and external partners.
- Prepare campaign reports and recommend improvements.

8. Market Research & Competitor Analysis

- Conduct market research to understand customer preferences, trends, and competitor activities.
- Monitor competitor marketing campaigns, positioning, and digital presence.
- Identify emerging trends and new business opportunities.
- Provide market insights and recommendations to management.

9. Events, Exhibitions & Promotions

- Plan and coordinate exhibitions, trade shows, corporate events, product launches, and promotional activities.
- Manage event branding, marketing materials, vendors, and promotional campaigns.
- Explore relevant events and networking opportunities to increase brand visibility.

10. Agency & Vendor Management

- Coordinate with digital marketing agencies, PR agencies, designers, photographers, influencers, and other vendors.
- Brief agencies and vendors on campaign requirements.
- Monitor deliverables, timelines, budgets, and performance.
- Ensure external partners deliver according to agreed objectives.

11. Analytics & Reporting

- Track and analyse marketing KPIs and campaign performance.




- Prepare regular marketing reports for management.
- Monitor leads, conversions, website traffic, engagement, CPL, CTR, CPC, ROAS, and other relevant metrics.
- Provide actionable insights to improve marketing performance.

Requirements

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 4–8 years of experience in marketing, preferably in interiors, furniture, architecture, luxury, real estate, hospitality, lifestyle, or related industries.
- Hands-on experience with Google Ads and Meta Ads is required.
- Strong understanding of digital marketing, paid advertising, social media, SEO, and lead generation.
- Experience in campaign planning, brand management, and marketing analytics.
- Strong communication, presentation, and negotiation skills.
- Experience managing agencies, vendors, and marketing teams.
- Strong project management and coordination skills.
- Creative, analytical, and result-oriented mindset.
- Ability to manage multiple campaigns and deadlines simultaneously.

Benefits

- Company-Provided Phone & SIM: Company phone and SIM will be provided for official communication and work-related requirements.
- Paid Leaves: 1 paid leave per month during the probation period and 2 paid leaves per month after successful completion of probation.
- Annual Bonus: One month’s salary as a bonus in the month of March, subject to company policy and eligibility.
- Travel & Conveyance: Official travel and approved business-related conveyance expenses will be covered by the company.
- Professional Growth: Opportunity to work closely with senior management and take ownership of the company’s overall marketing function.
- Learning & Exposure: Hands-on exposure to Google Ads, Meta Ads, branding, lead generation, campaigns, events, and overall business marketing.
- Career Growth: Performance-based opportunities for increased responsibilities and career progression.
- Employee Recognition: Appreciation and recognition for strong performance and meaningful contributions to the organization.

📌 Marketing Manager (Gujarat)
🏢 Arcedior International Pvt. Lt
📍 Gujarat