: Marketing Executive (Tour Packages/MICE)

Job Overview

- Role: Marketing Executive / Sales & Marketing Executive
- Experience Required: Minimum 1 year of hands-on experience in sales or marketing
- Industry Focus: Educational institutions (schools, colleges, coaching centers, and training institutes)
- Travel Requirement: Willingness to travel extensively for field visits, client meetings, and product demonstrations
- Employment Type: Full-Time

Role Summary

We are looking for an energetic and results-driven Marketing Executive to drive the promotion and sales of our educational products to schools, colleges, and academic institutions. The ideal candidate will bridge the gap between our product offerings and decision-makers (principals, administrators, trustees, and department heads), manage field visits, build lasting relationships, and achieve assigned sales and outreach targets.

Key Responsibilities

- Institutional Outreach & Sales: Visit educational institutions regularly to pitch, demonstrate, and sell our products/solutions to key decision-makers.
- Lead Generation: Identify new schools, colleges, and training centers through cold-calling, networking, and direct field prospecting.
- Product Presentations: Conduct live product walkthroughs, demos, and presentations tailored to the specific needs of teachers, administrators, and management.
- Relationship Management: Build and maintain strong, trust-based relationships with school principals, management committees, and institutional buyers.
- Field Travel:



Plan and execute local and outstation travel routes to maximize daily school/institution visits and follow-ups.
- Market Intelligence: Gather feedback from educators and track competitor activities in the institutional sector, reporting insights back to the core team.
- Sales Closure & Reporting: Negotiate commercial terms, close deals, meet monthly/quarterly sales quotas, and maintain daily activity reports in the CRM.

Required Qualifications & Skills
- Education: Bachelor’s degree in Business Administration, Marketing, Commerce, or a related field (MBA is a plus).
- Experience: Minimum 1 year of proven experience in field sales, business development, or institutional marketing (preferably targeting schools or educational setups).
- Communication Skills: Exceptional verbal and written communication skills in English and local languages, with the ability to articulate value clearly.
- Interpersonal Skills: Natural ability to connect, build rapport, and persuade academic stakeholders and institutional clients.
- Mobility: Versatile and ready for field travel; possession of a valid two-wheeler/four-wheeler driving license and a personal vehicle is a strong advantage.
- Computer Literacy: Basic proficiency in MS Office (Word, Excel, PowerPoint) and familiarity with CRM or lead tracking tools.

What We Offer

- Compensation: Competitive base salary + attractive performance-based incentives/commission.
- Travel Allowance: Reimbursement for official field travel and mobile expenses.
- Growth Opportunities: Clear career progression path within the sales and institutional marketing division.

📌 Marketing Executive (Coimbatore)
🏢 YatraTourism.in
📍 Coimbatore