– MARKETING EXECUTIVE

Position: Marketing Executive

Job Purpose To drive business growth through new customer acquisition, lead generation, new market development, current industry penetration, brand building and digital marketing for the company's fastener products, ensuring sustainable business expansion and increased market presence.

Key Responsibilities:

1. New Customer Acquisition

- Identify and acquire new customers in the automotive, industrial, engineering and other fastener-consuming industries.
- Develop relationships with OEMs, Tier-1 suppliers, Tier-2 suppliers, distributors and industrial customers.
- Identify potential business opportunities and convert qualified prospects into customers.
- Conduct customer visits, meetings and presentations to promote the company's fastener products and manufacturing capabilities.

2. Lead Generation

- Generate qualified leads through online platforms, industrial directories, customer databases, referrals, exhibitions and other marketing channels.
- Identify prospective customers requiring bolts, nuts, screws, studs and other fastener products.
- Contact potential customers through telephone calls, emails, professional networking platforms and direct visits.
- Maintain and update the lead database, track follow-up activities and monitor lead conversion.
- Coordinate with the Sales Manager to prioritize leads and develop business opportunities.

3. New Market Development

- Identify new geographical markets and business segments for the company's fastener products.
- Conduct market research to understand customer demand, market trends, competitor activities and growth opportunities.
- Identify potential distributors, channel partners and business associates in new markets.
- Develop market development plans to expand the company's customer base and geographical presence.
- Prepare market research reports and recommend strategies for business expansion.

4. New Industry Penetration

- Identify new industries and applications where the company's fastener products can be introduced.
- Explore business opportunities in automotive, electric vehicles, renewable energy, construction,



electrical equipment, machinery and other relevant industries.
- Understand industry-specific customer requirements, technical specifications and applicable quality standards.
- Coordinate with Production, Quality and Engineering teams to evaluate product feasibility for current industry requirements.
- Develop customer contacts and convert new industry opportunities into potential business enquiries and orders.

5. Brand Building

- Promote and strengthen the company's brand image in the fasteners and engineering components industry.
- Highlight the company's manufacturing capabilities, product range, quality standards and technical strengths.
- Coordinate the preparation of company profiles, product catalogues, brochures, presentations and other promotional materials.
- Participate in industrial exhibitions, trade fairs, customer meets and business networking events.
- Improve brand visibility, customer awareness and market credibility through consistent promotional activities.

6. Digital Marketing

- Manage and update the company's website and approved digital marketing platforms, including LinkedIn.
- Create and publish relevant content showcasing fastener products, manufacturing capabilities, company achievements and industry applications.
- Generate business enquiries through digital campaigns, online directories, search visibility and professional networking platforms.
- Monitor digital marketing performance through website enquiries, lead generation, engagement and campaign results.
- Coordinate with external digital marketing agencies or service providers, wherever applicable.
- Maintain digital enquiry records and follow up with potential customers to support business conversion.

Authority





- Identify and approach prospective customers and business partners.
- Generate and maintain customer leads and market opportunity databases.
- Conduct marketing activities and customer visits as per the approved plan.
- Share approved company profiles, product catalogues and promotional materials.
- Recommend new markets, industries and digital marketing initiatives.
- Coordinate with internal departments for technical feasibility and customer requirements.
- Escalate pricing, commercial terms and customer commitments requiring management approval.

Key Performance Indicators (KPIs)

- Number of current customers acquired.
- Number of qualified leads generated.
- Lead-to-customer conversion ratio.
- Number of current markets identified and developed.
- Number of new industries penetrated.
- Number and value of new business enquiries generated.
- Value of new business orders secured.
- Number of customer visits and business development meetings completed.
- Brand visibility and promotional activity completion.
- Number of digital marketing leads generated.
- Website and digital platform enquiry growth.
- Timely follow-up and conversion of marketing leads.
- Achievement of assigned marketing and business development targets.

Qualification & Experience Qualification: BBA / B.Com / MBA (Marketing) / Diploma or Degree in Mechanical Engineering, Marketing or Business Administration, or an equivalent qualification.

Experience: 1–4 years of experience in marketing, lead generation or business development, preferably in the automotive, engineering components or fasteners manufacturing industry.

Required Skills:

B2B Marketing | New Customer Acquisition | Lead Generation | Market Research | New Market Development | Industry Penetration | Brand Building | Digital Marketing | Customer Relationship Management | Business Development | Competitor Analysis | Communication Skills | Presentation Skills | MS Excel | MS Office | CRM/ERP | Sales Reporting | Negotiation Skills | Strategic Planning | Team Coordination

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Marketing Executive (Anekal)
🏢 M.K.Fasteners
📍 Anekal