Role & responsibilities

KRAs:

A. Lead Generation & Enquiry Management

- Generate prospective student leads through calls, references, school visits, events, campaigns and local activities.
- Attend and respond to walk-in, online and telephonic enquiries.
- Understand students' academic requirements, course preferences and career goals.
- Maintain accurate records of all leads and enquiries in CRM/ERP.

B. Student & Parent Counselling

- Explain courses, batches, fee structures, scholarships, study material, test series and other offerings.
- Conduct effective counselling with students and parents.
- Identify the right course/program based on student requirements.
- Handle objections related to fees, course selection, competition and other concerns professionally.

C. Admission Conversion

- Follow up systematically with prospective students until closure.
- Convert qualified leads into paid admissions.
- Coordinate with the Centre Head/Academic Team for admission-related requirements.
- Ensure timely collection of admission forms, documents and fees.
- Achieve assigned monthly admission and revenue targets.

D. Sales Follow-up





- Maintain daily follow-up with leads through calls, WhatsApp and other approved communication channels.
- Categorize leads as hot, warm and cold and plan follow-ups accordingly.
- Reconnect with old, inactive and missed leads.
- Track reasons for non-conversion and maintain proper remarks in CRM/ERP.

E. Field & Local Marketing Support

- Participate in school visits, seminars, career counselling sessions, education fairs and promotional activities.
- Support scholarship exams, open houses, seminars and admission campaigns.
- Generate local references and build relationships with students, parents and institutions.

F. Reporting & MIS

- Submit daily sales and follow-up reports.
- Maintain updated lead, enquiry and admission data.
- Share daily/weekly/monthly achievement against targets.
- Provide feedback on market trends, competitor activities and student/parent requirements.

Interested candidates can share their updated cv's at [email protected] or 72400-00756

📌 Marketing Executive (Amritsar)
🏢 Career Point University
📍 Amritsar