15 Oct
|
Dimensionless Technologies
|
India
15 Oct
Dimensionless Technologies
India
About the Company: Dimensionless Technologies is a global IT consultancy and AI services company founded in 2016 in Mumbai, India. We specialize in providing AI-based solutions to enhance operational efficiency and enable business growth for diverse industries.
With offices in Mumbai and New Jersey, our expert team of data scientists, machine learning engineers, and software developers craft customized AI solutions such as security automation, fraud detection, and natural language processing. Driven by innovation, we are dedicated to helping organizations achieve their goals through cutting-edge technology.
About the Role
We are looking for a senior Marketing Consultant to lead SaaS/B2B marketing for our AI solutions and services across India, US, Europe and the Middle East. This hands-on role owns strategy, positioning, demand generation, content and marketing operations, with a clear focus on pipeline and revenue and also some experience in partnerships.
Job Location
- India / Remote / Hybrid
Key Responsibilities
- Marketing Strategy and Positioning
- Define ICPs, buyer personas, value propositions and messaging for our AI solutions and services.
- Build the quarterly marketing plan, budget and channel mix with clear pipeline targets.
- Conduct competitor and market research to sharpen positioning and go-to-market.
- Demand Generation and Growth
- Plan and run multi-channel campaigns across SEO/SEM, LinkedIn and paid social, email and ABM.
- Run outbound and account-based programs; build targeted prospect lists using Apollo, Lusha, ZoomInfo and LinkedIn Sales Navigator.
- Own the funnel from MQL to SQL: nurture journeys, lead scoring, landing pages and conversion optimization.
- Plan webinars, virtual events and industry events to generate qualified leads.
- Content and Product Marketing
- Create case studies, whitepapers, blogs, solution briefs, product videos and sales decks.
- Translate technical AI offerings into clear, business-outcome messaging.
- Manage the website, social media presence and brand consistency.
- Regional Go-to-Market (US, Europe, Middle East)
- Build region-specific messaging and campaigns aligned to local buying cycles; follow GDPR, CAN-SPAM and local marketing norms.
- Partnerships
- Plan and run Product's presence at relevant trade shows, conferences, and webinars in target markets and verticals — generating partner introductions and sales-qualified pipeline from each event.
- Marketing Operations and Analytics
- Manage CRM and marketing automation (HubSpot, Salesforce or Zoho) and keep data clean.
- Track CAC, pipeline, conversion and channel ROI on dashboards; report monthly to leadership.
- Work with Sales and Delivery on enablement; guide agencies and freelancers.
Qualifications MBA in Marketing or any relevant degree
Required Skills - Must Have
- 5–7+ years in B2B marketing, with at least 3 years in SaaS, IT services or AI/tech companies.
- Proven pipeline and revenue results from digital channels, ideally in US, European and/or Middle East markets.
- Robust hands-on experience in SEO/SEM, LinkedIn and paid campaigns, email marketing and ABM.
- Hands-on with B2B prospecting and data tools such as Apollo, Lusha, ZoomInfo and LinkedIn Sales Navigator.
- Working knowledge of CRM and marketing automation (HubSpot, Salesforce or Zoho), Google Analytics and LinkedIn Campaign Manager.
- Strong grasp of SaaS/B2B metrics: CAC, LTV, MQL/SQL, ARR and funnel conversion.
- Excellent written and verbal communication; able to simplify technical AI offerings.
📌 Marketing Consultant (India)
🏢 Dimensionless Technologies
📍 India