Company Description

Indi Coconut Pvt. Ltd. is a premium Indian manufacturer and exporter of coconut-based food and beverage products, supplying global markets with ingredients sourced from India’s prime coconut-growing regions. The company offers a diverse portfolio including coconut water, milk, cream, desiccated coconut, virgin coconut oil, and value-added coconut ingredients for retail, foodservice, and industrial use. With advanced processing, strict quality standards, and sustainable sourcing, Indi Coconut supports partners across beverages, dairy alternatives, bakery, confectionery, health foods, and private-label segments. The business is aligned with global demand for clean-label, vegan, lactose-free, and responsibly sourced products, and collaborates closely with brands, distributors, importers, retailers, and manufacturers.

Combining

India’s agricultural heritage with up-to-date manufacturing and export capabilities, Indi Coconut focuses on delivering high-quality coconut solutions that support healthier lifestyles worldwide.

Role Description

- Use AI tools for market research, content creation, campaign planning, competitor analysis and marketing workflow automation.
- Plan and execute digital marketing activities across LinkedIn, websites, social media and other relevant platforms.
- Build brand awareness and strengthen the market presence of both businesses and their respective product portfolios.
- Develop product posts, brochures, presentations, campaign creatives and business-focused marketing content.
- Generate qualified business enquiries through digital campaigns, LinkedIn outreach, websites and relevant marketing channels.
- Identify and engage potential industrial customers, food manufacturers, distributors, retailers and export customers.
- Study competitors, customer requirements,



industry trends and market opportunities in food processing, dairy, ingredients and beverages.
- Develop company-page visibility, execute targeted professional outreach and identify potential business connections.
- Maintain product information, company profiles, digital catalogues and enquiry channels across company websites.
- Plan and execute marketing campaigns, track results and improve performance based on data.
- Support the identification of new customer segments, distributors, business partners and domestic and export opportunities.
- Coordinate with the relevant sales or business owner to qualify leads, follow up on enquiries and track their progression towards business opportunities.
- Analyse competitor pricing and market information, and recommend pricing, discounts and commercial terms for management approval.
- Monitor campaign reach, website traffic, lead quality, conversion metrics and marketing expenditure; prepare periodic performance reports.
- Prepare monthly marketing calendars, coordinate external service providers, manage approved campaign budgets and recommend improvements based on business outcomes.

Qualifications

- Qualification: Bachelor's degree in Marketing, Business Administration, Commerce, Mass Communication or a related discipline. MBA in Marketing is an advantage.
- Experience: Minimum 4 years of relevant experience in digital marketing, growth marketing, B2B marketing or business development.
- Industry Preference: Food processing,



food ingredients, dairy, beverages, FMCG or manufacturing.
- AI Skills: Hands-on experience using AI tools for content creation, research, campaign planning, data analysis and marketing automation.
- Digital Marketing: Practical knowledge of LinkedIn, social media, website management, digital campaigns and lead-generation techniques.
- Commercial Understanding: Ability to identify potential customers, research markets and support business development.
- Analytical Skills: Ability to interpret campaign performance, track leads and recommend data-driven improvements.
- Personal Attributes: Street-smart, proactive, creative, resourceful, self-driven and comfortable working independently.
- Execution Capability: Should be able to plan and execute marketing activities personally rather than depending entirely on agencies or external teams.
- Preferred Candidate Approach: Strong practical skills and demonstrated results are more important than a senior designation or extensive years of experience.

Perks and benefits

- Competitive Salary Preferred CTC: 7 to 9 LPA; up to 12 LPA for exceptional candidates, subject to management approval.
- Performance-Based Incentives linked to approved KPIs, such as qualified lead generation, campaign performance and agreed business-development outcomes.
- Medical Insurance coverage as per the company's approved policy.
- TA/DA for Official Travel as per company policy.
- Mobile and Communication Reimbursement
- Opportunity to apply AI tools and modern digital marketing practices to real business-growth objectives and also support in learning new AI Courses.
- Learning and Career Growth Prospect to develop digital marketing, B2B marketing and business-development capabilities across two businesses.

📌 Marketing Business Development Manager (Pune)
🏢 Indi Coconut
📍 Pune