Job highlights

- Bachelors degree . 6 years of experience in brand / product marketing or consumer strategy with technology companies or management consulting firms
- Experience with CRM required (Salesforce.com preferred) .
- Experience with Segmentation modelling required .
- Experience in Digital marketing and Proficiency LinkedIn is a must . .

Market Research and Digital Marketing Specialist Responsibilities:
- Perform market research to identify companies (Total Addressable Market (TAM)) that fit the ideal customer profiles across multiple products.
- Leverage Ads tools like Wordstream, SEMrush, Outbrain as well as external sources such as industry sites, event exhibitors, and company websites that the person will need to identify via research.
- Develop strategies and recommendation which will prove the efforts to reach better audience segmentation and capture the market.
- Research on Press Releases, Online Magazines, Media Buying and other partnership platforms to reach the exact target audience at global level
- Develop and drive a successful, sustainable, and measurable enterprise lead generation program across the globe




- Follow Competition in all the digital marketing aspects and innovate current ways of building customers database.
- Execute specific campaigns, programs, and deliverables for Customer Marketing (lead generation), Digital Marketing (SEM, Social Ads), Channel Marketing, Alliance Marketing, Partnerships, Events, PR etc
- Excellent in Communication, Excel and Presentation skills
- Report daily, weekly, monthly and quarterly spends and analysis
- Collaborate with local and global team of clients.
- Development of an annual India marketing strategy and plan with high-level goals and objectives in the enterprise business.
- Experience is creating ad promotions and communications with C-Level of advertisers, agencies, research and creative agencies.

Requirements:

- Bachelors degree
- 6 years of experience in brand/product marketing or consumer strategy with technology companies or management consulting firms.
- Experience with CRM required (Salesforce.com preferred)
- Experience with Segmentation modelling required
- Experience pulling large sets of data from tools CRMs or external tools.
- Experience in Digital marketing and Proficiency LinkedIn is a must

📌 Market Research and Digital Marketing Specialist (Bengaluru)
🏢 Synergos Tech Consulting Services
📍 Bengaluru