Business &

- Market Connect

- Build strong working relationships with the Sales team and International Property

Consultants(IPCs) to understand market sentiment, customer requirements and emerging opportunities.
- Translate market insights into relevant marketing and communication initiatives.
- Work closely with internal teams to identify stories, achievements and opportunities

that can strengthen the 315 Work Avenue brand. Brand Storytelling &
- Content

- Develop and execute the visual and content narrative for 315 Work Avenue across

platforms.
- Identify new and creative ways of telling the brand story through campaigns, videos,

social media and on-ground activations.
- Stay abreast of trending topics, formats and conversations and translate relevant

trends into meaningful engagement opportunities.
- Conceptualise and create video/content ideas that can be effectively leveraged across

social media and digital platforms.
- Identify opportunities for stronger storytelling across our centres and locations.

Internal Branding &
- Employer Brand

- Drive internal branding initiatives and help position 315 Work Avenue as a outstanding

place to work and build a career.
- Work closely with internal teams to encourage greater participation and advocacy on

LinkedIn and other social platforms.
- Create initiatives that bring employees, communities and the brand together.

Agency &
- Vendor Management

- Manage external creative, digital, production and other marketing agencies.




- Identify and onboard relevant new partners based on business requirements.
- Manage vendors, commercials, timelines and deliverables while ensuring quality and

cost efficiency.
- Lead negotiations and ensure effective utilisation of marketing spends.

On-ground Brand &
- Centre Marketing

- Conduct regular site visits and inspections to identify new branding, communication

and customer engagement opportunities.
- Explore innovative ways to use our physical spaces and centres as brand touchpoints.
- Ensure that the brand experience on-ground is consistent with the overall 315 Work

Avenue brand positioning. Marketing Strategy &
- Execution

- Contribute to and drive the overall marketing and brand strategy for 315 Work

Avenue.
- Develop campaigns and initiatives that support business objectives, brand visibility

and engagement.
- Create presentations, marketing decks and pitches for internal and external

stakeholders.
- Take ownership of projects from concept → strategy → execution →

measurement.

Desired Candidate Profile

We are looking for someone who is creative, commercially aware, natural networker,

digitally savvy and highly execution-oriented— someone who can think independently,

bring fresh ideas to the table and is equally comfortable presenting a strategy as they are being on-site, shooting content or working with a vendor to get something executed.

📌 Marcom Manager (Bengaluru)
🏢 315Work Avenue
📍 Bengaluru