Job highlights

- 5-10 years marketing experience in B2B SaaS or HRTech, expertise in SEO, CRM tools, email automation, and content marketing

- Refine brand messaging, manage SEO/SEM, build lead funnels, run LinkedIn and Google Ads, create sales collateral, track analytics, and integrate AI tools

Role & responsibilities

Key Responsibilities

1.

Brand

Messaging &

- Positioning

- Refine website copy, headlines, and product messaging to clearly communicate Talentilos value to recruiters and consultants.

- Create core messaging pillars and maintain a consistent brand tone thats qualified yet approachable.

- Build and maintain a style guide (colors, visuals, tone, and key messages).

2. SEO, SEM &

- Organic Growth

- Conduct keyword research (e.g., AI recruitment software, ATS for staffing agencies).

- Handle on-page & off-page SEO, link building, and content publishing.

- Manage Google Analytics / Search Console, track traffic, and improve rankings.

- Plan 2–3 blog posts/month with keyword and topic optimization.

3.

Lead Funnel

Setup &

- Email Nurturing

- Build a lead funnel (Website Form Email drip Demo CRM entry).

- Create and automate email sequences for demos, product updates, and churn re-engagement.

- Use tools such as Zoho CRM, HubSpot, or Mailchimp for automation and reporting.

4.

Performance

Marketing (Optional)

- Run Google Search / LinkedIn Ads campaigns targeting recruiters and staffing firms.

- Optimize campaigns for CPL, ROAS, and lead quality, not just volume.

- Prepare monthly performance dashboards.

5. LinkedIn &

- Social Strategy





- Develop a LinkedIn content plan for the founder and company page.

- Write 2 posts per week (1 thought-leadership, 1 product).

- Engage with recruiter communities and monitor engagement metrics.

6.

Sales

Collateral &

- Internal Enablement

- Create and refine pitch decks, proposals, brochures, and case studies.

- Maintain a central repository of client-facing marketing assets.

- Prepare demo scripts, feature explainers, and comparison sheets.

7. PR, Partnerships &

- Events (Later Phase)

- Identify HRTech newsletters, podcasts, and communities for brand collaborations.

- Support participation in webinars and niche HR events.

- Explore partnerships with HR training and recruitment bodies.

8. Analytics &

- Reporting

- Track performance metrics (traffic, conversion rate, CPL, etc.).

- Present insights and improvement plans to leadership monthly.

9. AI &

- Automation Integration

- Use AI tools (ChatGPT, Jasper, Canva Magic Write, etc.) for smart content creation.

- Automate marketing workflows (email sequences, lead scoring).

- Experiment with AI personalization — like recruiter-specific JD emails and product nudges.

Preferred candidate profile

- 5-10 years of marketing experience (preferably in B2B SaaS, HRTech, or startup environments).

- Strong understanding of SEO, CRM tools, email automation, and content marketing.

- A storyteller who enjoys creating clarity and simplicity around complex products.

- Hands-on with tools like Google Analytics, Search Console, HubSpot/Zoho CRM, Canva, and LinkedIn Ads.

- Bonus: Experience working with AI or automation-based products.

📌 Manager Product Marketing (Delhi)
🏢 hrindiasolutions.co.in
📍 Delhi