The Role

We are looking for a sharp, data-driven, execution-oriented Manager – CRM & Lifecycle Marketing to own CRM marketing strategy and execution end-to-end for the India business.

This is a hands-on individual contributor ownership role. You will be expected to independently develop the CRM strategy, build and launch campaigns and journeys, write the communication, analyze performance, conduct RCA, and optimize outcomes — from start to finish, without relying on separate teams for day-to-day execution.

You will own CRM across email, WhatsApp, and SMS, using Salesforce Marketing Cloud to build and manage lifecycle programs that nurture newly generated leads, accelerate the sales journey, and reactivate the existing India lead base.

The ideal candidate is someone who can look at a business problem, use data to understand what is happening and why, develop the right strategy, and then personally execute the solution end-to-end

What You Will Own

Own the CRM marketing strategy for the India business end-to-end — from planning and audience strategy to campaign creation, execution, analysis, optimization, and reporting.

● Personally execute CRM campaigns and lifecycle journeys across email, WhatsApp, and SMS using Salesforce Marketing Cloud. This is a hands-on role where you will be expected to build and launch campaigns yourself rather than only manage an execution team.

● Design, build, and continuously optimize multi-channel lifecycle journeys to nurture monthly-generated leads and support the sales cycle.

● Develop and execute reactivation and win-back campaigns yourself to re-engage the existing India lead base and drive program sign-ups.

● Own CRM-attributed revenue as a key business metric, working closely with sales and category teams to identify opportunities and improve conversion.

● Build and manage audience segmentation and lifecycle journeys based on lead behaviour, intent, engagement, profile, program interest, and funnel stage.





● Independently analyze CRM and business data to identify trends, performance gaps, and opportunities. Conduct root-cause analysis (RCA) yourself, determine what is driving performance changes, and decide what needs to change.

● Translate your analysis into action — you will be expected to make data-driven decisions and implement the resulting changes yourself, rather than simply reporting insights to another team.

Own A/B testing across messaging, content, audience segments, journeys, offers, and communication frequency — including setting up the tests, executing them, analyzing results, and implementing learnings.

● Write and execute CRM communication yourself, creating compelling, high-quality email, WhatsApp, and SMS content tailored to senior tech professionals.

● Own campaign performance tracking and reporting on a weekly, monthly, and quarterly basis, translating data into insights, RCA, recommendations, and concrete actions.

● Work closely with sales, category, analytics, and technology teams to ensure CRM programs are aligned with business priorities, while retaining end-to-end ownership of CRM execution.

● Partner with the technology team on CRM workflows, integrations, data flows, and campaign infrastructure within Salesforce Marketing Cloud, while independently owning the marketing logic, journey design, campaign setup, and execution.

● Continuously identify and execute opportunities to improve CRM processes, automation, segmentation, personalization, and lifecycle marketing effectiveness

What We Are Looking For





● 4–6 years of experience in CRM, lifecycle marketing, retention marketing, or a closely related function.

● Mandatory: Hands-on experience running CRM marketing through Salesforce Marketing Cloud, including independently executing campaigns across email, WhatsApp, and SMS.

● Demonstrated ability to own CRM strategy and execution end-to-end for a business, category, market, or large customer/lead base.

● Strong hands-on execution ability. You should be comfortable personally building campaigns, setting up journeys, creating segments, writing communication, launching campaigns, monitoring performance, and making optimizations.

● This is not a purely strategic or campaign-management role — we are looking for someone who can think, build, execute, analyze, and optimize independently.

● Strong understanding of lifecycle marketing, lead nurturing, segmentation, reactivation, automation, personalization, and conversion optimization.

● Strong independent analytical ability — comfortable working directly with campaign and business data, identifying trends, conducting RCA, and making data-driven decisions without depending on an analyst for interpretation.

● Ability to connect CRM performance to broader business metrics such as lead progression, conversion, revenue, and ROI.

● Excellent content-writing skills with a strong instinct for messaging, tone, clarity, and what resonates with a senior qualified audience.

● Strong attention to detail and a high bar for the quality of CRM communication and execution.

● Proven ability to work cross-functionally with sales, category, analytics, and technology teams while independently owning and executing CRM initiatives.

● Experience in the edtech industry is preferred.

● Knowledge of Canva or LoveArt is an added advantage, particularly for creating or refining CRM campaign creatives and visual assets.

📌 Manager, CRM (Bengaluru)
🏢 Interview Kickstart
📍 Bengaluru