- Translate marketing / brand issues to research tasks and finalize effective research design and tools to deliver required information for decision making . Support data based decision making process by sharing meaningful inferences basis research findings / other repository and follow up on actions taken basis those . Foster healthy relationship with research agencies esp
1. Translate marketing/brand issues to research tasks and finalize effective research design and tools to deliver required information for decision making
2. Support data based decision making process by sharing meaningful inferences basis research findings/other repository and follow up on actions taken basis those
3. Foster healthy relationship with research agencies esp. domain experts with long term perspective
4. Proactively evaluate and recommend relevant research tools to meet Brand objectives basis relevance and utility (Brand Tracks,
STP designs, Pilot test tools, Pricing tools)
5. Leverage the insights capability to aid idea generation and screening to meet the growth ambitions across Brands
6. Strengthen the CI team by his positive contribution and help in building knowledge repository for Consumer Insights
7. Regularly scan and share relevant updates with stakeholders basis secondary sources and research findings
Critical attributes / qualities
1. Robust Analytical and Project management skills
2. Competency to understand the Business priorities
3. Ability to work in a matrix structure
4. Communication and Persuasion skills
Target companies for this Talent
MR /CI professionals from FMCG, Durables or Healthcare industry