Overview

We are seeking a strategic and execution-driven Marketing professional to drive growth, brand positioning, and revenue acceleration across digital and offline channels.

The role requires ownership of end-to-end marketing including demand generation, product marketing, brand strategy, and performance optimization.

Key Responsibilities

1. Growth & Revenue Leadership Own marketing-driven revenue targets and pipeline contribution Build and scale demand generation engine across digital channels (SEO, paid media, ABM) Optimize CAC, CPL, and funnel conversion across acquisition stages
2. Product Marketing & GTM Define product positioning, messaging, and differentiation Lead go-to-market (GTM) strategy for new products, categories, or geographies Enable sales teams with value propositions, decks, case studies, and battle cards
3. Digital & Performance Marketing Drive multi-channel acquisition (SEO, SEM, social, email, WhatsApp, programmatic) Scale programmatic SEO and content-led growth initiatives Own marketing automation, attribution models, and performance dashboards
4.



Brand & Communication Build and strengthen brand identity and communication framework Ensure consistent messaging across all customer touchpoints Lead campaigns, storytelling, and thought leadership initiatives
5. Data, Analytics & AI Leverage data for decision-making across campaigns and GTM strategies Implement advanced analytics (GA4, attribution models, cohort analysis) Explore AI-led marketing optimization (LLM visibility, personalization, automation)
6. Stakeholder & Team Leadership Collaborate with product, sales, and leadership teams for aligned growth strategy Build and mentor high-performance marketing teams.

Skills and Work experience - 10+ years in B2B / digital / product marketing

Proven experience in scaling demand generation and revenue growth

Robust expertise in performance marketing, SEO, and marketing automation and in connected tools. Experience with data analytics tools (GA4, CRM, attribution tools) Ability to translate business goals into marketing strategy Should have proven experience in A/B testing to improvise behaviour

Strong leadership, stakeholder management, and communication skills

📌 Lead Marketing Manager (Gurugram)
🏢 Tata nexarc
📍 Gurugram