Job highlights

- Bachelor's degree with 1-3 years B2B sales or SaaS experience; strong outbound calling, negotiation, and product explanation skills
- Generate leads, conduct outbound calls, present product demos, handle objections, follow up with prospects, and close sales

About Expectin Expectin is a business-focused platform from Appzeon designed to help organizations improve their employee and business experience through technology-driven solutions.

We are looking for a Business Development Executive who will be responsible for identifying potential customers, generating leads, introducing Expectin to businesses, managing sales conversations, and converting prospects into customers.

This is a target-oriented business development role involving outbound calling, lead generation, client communication, product presentations, follow-ups, and sales closure.

Key Responsibilities

1. Lead Generation & Prospecting

- Identify and research potential B2B customers through phone calls, LinkedIn, email, online platforms, references, and other channels.
- Build and maintain a healthy sales pipeline for Expectin.
- Conduct outbound calls to prospective companies and decision-makers.
- Identify the right contacts such as HR managers, business owners, founders, management, and other relevant decision-makers.
- Qualify leads based on company size, requirements, budget, decision-making authority, and business need.

1. Product Introduction & Sales

- Introduce and explain Expectin's features, benefits, and business value to prospective customers.
- Understand customer requirements and position Expectin as a suitable solution.
- Conduct product demonstrations or coordinate demos with the relevant team.
- Handle customer questions, objections, and concerns professionally.




- Prepare and communicate appropriate proposals and commercial details.
- Negotiate with prospects within the company's approved pricing and commercial guidelines.
- Convert qualified prospects into paying customers.

1. Follow-ups & Relationship Management

- Maintain regular follow-ups with prospects through calls, WhatsApp, email, and other appropriate channels.
- Track every lead and opportunity through the sales pipeline.
- Maintain professional relationships with prospects throughout the sales cycle.
- Ensure timely follow-up on quotations, demos, proposals, and pending decisions.
- Maintain accurate customer and prospect information in CRM or internal systems.

1. Sales Targets & Performance

- Achieve monthly and quarterly lead-generation and sales targets.

- Meet defined targets for

- Outbound calls

- Qualified leads

- Meetings/demos

- Proposals

- Conversions

- Revenue
- Provide regular sales activity and pipeline reports to management.
- Continuously identify new approaches to improve conversion rates.

1. Market Development

- Research competitors and understand market trends.
- Identify new industries and customer segments where Expectin can be introduced.
- Collect customer feedback and communicate market insights to the management/product team.
- Suggest new sales and marketing approaches based on customer interactions.

Required Skills

- Excellent verbal and written communication skills.




- Strong confidence in making outbound business calls.
- Positive presentation and convincing skills.
- Robust negotiation and objection-handling abilities.
- Ability to communicate with business owners, HR professionals, managers, and senior decision-makers.
- Good follow-up discipline.
- Target-oriented and self-motivated approach.
- Basic knowledge of CRM, Google Workspace, MS Office, LinkedIn, and communication tools.
- Ability to understand a technology product and explain its business benefits in simple language.

Preferred Qualifications

- Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.
- 13 years of experience in B2B sales, inside sales, telesales, business development, or lead generation.
- Experience selling SaaS, HR technology, software, digital services, or B2B solutions will be an advantage.
- Freshers with excellent communication skills and a strong sales mindset may also be considered.

Key Performance Indicators (KPIs) The candidate will be evaluated based on:

- Number of quality prospects generated
- Outbound calls and meaningful conversations
- Qualified leads generated
- Meetings and product demos scheduled
- Proposal/quotation follow-ups
- Lead-to-customer conversion rate
- Monthly revenue generated
- Customer acquisition
- Sales pipeline value
- Follow-up effectiveness

What We Are Looking For We are looking for someone who is:

Confident • Communicative • Persuasive • Target-Oriented • Persistent • Customer-Focused • Self-Motivated The ideal candidate should not be someone who simply makes calls. They should be able to identify an chance, understand the customer's requirement, create interest, follow up consistently, and convert the opportunity into business.

📌 Lead Generation Specialist (Coimbatore)
🏢 Appzeon
📍 Coimbatore