Job Title: Lead - Design and Communication

Experience Required: 10 Years

Location: Mumbai

Job Type: Permanent

Contact Name: Divya Sethi

Contact Email: [email protected]

Job Reference: 136341

Published: About 21 hours ago

Role Overview We are looking for a creative and strategic Lead - Design & Communication to drive brand design, visual storytelling, packaging innovation, and integrated marketing communication for a leading consumer-focused organisation. The role will be responsible for translating brand strategies into impactful creative assets across packaging, ATL campaigns, TVCs, BTL, digital, social media, point-of-sale materials, and internal communication.

Your Future Employer An established Indian organisation operating in the FMCG and consumer products space, with a diverse brand portfolio and a strong focus on consumer engagement, product innovation, and brand development. The organisation offers an opportunity to shape creative communication, strengthen brand identity, and deliver differentiated consumer experiences across multiple touchpoints.

Responsibilities

- Lead the creative expression of brands across packaging, ATL campaigns, TVCs, BTL, digital platforms, social media, point-of-sale materials, and internal communication.
- Translate brand strategies into compelling creative directions, visual identities, storytelling frameworks, and communication concepts that strengthen brand differentiation.
- Establish and maintain high creative standards across brand identity, packaging design, artwork, campaign creatives, and digital content while ensuring consistency across all consumer touchpoints.
- Oversee copywriting and communication quality, including campaign narratives, brand messaging, TVC scripts, digital captions, packaging copy, and brand tone of voice.




- Drive new packaging development in collaboration with Marketing, R&D;, and Packaging teams to create distinctive, consumer-relevant, and shelf-differentiated product identities.
- Build, lead, and mentor an internal design and communication team, fostering creative excellence, continuous learning, innovation, and the adoption of AI-enabled creative tools.

Requirements

- 10 years of experience across design studios, creative agencies, or in-house brand teams, preferably within FMCG, FMCD, or consumer-focused organisations.
- Strong expertise in design, art direction, visual communication, brand identity, packaging design, artwork development, and integrated marketing communication.
- Proven experience in developing and executing creative campaigns across packaging, TVCs, ATL, BTL, digital platforms, and social media.
- Demonstrated ability to lead creative teams, manage multiple projects, mentor design professionals, and establish effective creative processes.
- Strong understanding of brand strategy, visual storytelling, copy development, consumer behaviour, and contemporary creative trends.
- Experience collaborating with Marketing, R&D;, Packaging, Sales, Digital Marketing, and external creative and production agencies.

What Is in It for You

- Chance to lead creative design and brand communication for an established consumer-focused organisation.
- Scope to shape brand identities, packaging innovation,



and integrated campaigns across multiple consumer touchpoints.
- Opportunity to build and lead an internal creative studio while mentoring a high-performing creative team.

How to Apply If you think this role is aligned with your career, kindly write me an email along with your updated CV at [email protected] for a confidential discussion on the role.

Disclaimer Crescendo Global specialises in senior-to-C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging and memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, colour, origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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📌 Lead - Design and Communication - 10+ Years - Mumbai job in Mumbai (India)
🏢 Crescendo Global
📍 India