Job Title: Digital Marketing Executive

Company: Europamagic

Location: Gurugram, Haryana

Job Type: Full-time, On-site

Experience: 1–3 years preferred

Europamagic is looking for a creative, proactive, and responsible Digital Marketing Executive to manage and execute the company's digital marketing activities. Europamagic is a Europe-focused B2B Destination Management Company (DMC) working with travel agents and industry partners.

The candidate should have hands-on experience in social media management, graphic designing, reel production, paid advertising, and WhatsApp marketing through WATI. The role requires someone who can independently execute assigned tasks, create content according to specific requirements, track performance, and contribute ideas to improve the company's digital presence.

The candidate will work directly under the Head of Marketing, follow established brand guidelines and approval processes, and take ownership of assigned responsibilities.

Roles and Responsibilities

1. Social Media Management & Content Creation

- Plan, create, schedule, and publish content across Instagram, Facebook, and LinkedIn.
- Independently shoot, edit, and produce reels, promotional videos, and short-form content.
- Design social media posts, carousels, stories, banners, advertisements, and other marketing creatives using Canva or similar tools.
- Write captions, scripts, promotional copy, and educational content according to specific briefs and brand guidelines.
- Create content around European destinations, travel products, fixed departures, visa updates, industry news, testimonials, partnerships, and agent education.
- Maintain a content calendar and ensure timely execution of planned activities.

1. Digital Advertising & WATI Marketing

- Set up, manage, monitor, and optimise Meta Ads campaigns for brand awareness, enquiries, and lead generation.
- Execute WhatsApp marketing campaigns, broadcasts,



and approved automated workflows using WATI.
- Manage message templates and campaign communications.
- Monitor campaign performance, advertising spend, cost per lead, and conversions.
- Knowledge of Google Ads is an added advantage.

1. Website & Google Business Profile Management

- Assist with website updates, banners, landing pages, content uploads, and other marketing-related changes.
- Manage Europamagic's Google Business Profile, including posts, photographs, business information, and reviews.
- Support basic SEO activities, blog uploads, and website content optimisation.
- Monitor relevant website and online profile performance metrics.

1. Performance Tracking & Reporting

- Track social media reach, engagement, follower growth, advertising performance, leads, and conversions.
- Maintain the marketing activity tracker and update the status of ongoing campaigns and assignments.
- Prepare weekly activity updates and monthly performance reports.
- Identify opportunities to improve content quality, campaign performance, and lead generation.

1. Marketing Coordination & Execution

- Coordinate with the Sales team on marketing campaigns, lead generation, and travel-agent engagement.
- Assist with roadshows, partner campaigns, testimonials, and event coverage as required.
- Organise and maintain a digital library of creatives, videos, photographs, and marketing materials.
- Ensure consistency in brand communication across all digital platforms.

Reporting Structure & Approvals




- Report directly to the Head of Marketing and work under their guidance and supervision.
- Submit all social media posts, reels, graphics, captions, advertisements, WhatsApp campaigns, emails, and other external marketing communications for approval before publishing or execution.
- Obtain approval for campaign plans, advertising budgets, and significant changes to marketing communication before implementation.
- Execute approved activities, manage deadlines, and provide regular progress updates.
- Proactively suggest new ideas, communicate challenges, and take responsibility for delivering assigned work with minimal day-to-day supervision.

Required Skills & Qualifications
- 1–3 years of relevant digital marketing experience preferred.
- Hands-on experience with WATI, WhatsApp marketing, and Meta Ads Manager.
- Strong graphic designing skills using Canva or similar tools.
- Ability to independently shoot and edit reels and promotional videos.
- Good content writing, copywriting, and creative thinking skills.
- Understanding of social media analytics, lead generation, and campaign reporting.
- Basic knowledge of website management, SEO, and Google Business Profile.
- Strong verbal and written communication skills.
- A proactive attitude, attention to detail, accountability, and the ability to manage multiple priorities.

Preferred: Experience in travel, tourism, hospitality, or B2B marketing. Candidates should be able to share a portfolio of previous designs, reels, or digital marketing campaigns.

What We Offer

- Salary of ₹10,000–₹20,000 per month, depending on skills and experience.
- An opportunity to contribute to the digital growth of a Europe-focused B2B travel business.
- A cooperative work environment with opportunities to contribute ideas and develop professionally.

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits

- Flexible schedule
- Paid time off

Work Location: In person

📌 Jr. Digital Marketing Executive (Gurugram)
🏢 Europamagic DMC
📍 Gurugram