- Retailer visits as per DRCP norms
- Collect secondary orders from retailers
- Drive revenue targets across categories for the retailers
- Communicate latest schemes to retailers
- Focus on promoting sales of focus products and ensure range selling
1. Channel Expansion & Management
- Identify high-potential retailers and handover to SE/ASM for onboarding
- Manage and grow retailers within the allocated territory
1. In-shop Execution
- Conduct promotional activities - in-shop meets and other channel level branding (POSM & branding)
- Conduct in-shop selling activities for top tile retailers (Superior) - 1 hour per retailer per quarter
1. Lead generation & Prospecting
- Input and prospect potential leads (sites,
contractors) provided by the channel into LMS (lead entry only)
- Follow up internally with MDE/TPE & revert back with the status to channel
1. Market Intelligence & Competition Tracking
- Gather market operating price of own and competition products at regular intervals and upload to SFA app
- Gather competition insights such as current product launches, schemes, offers etc. and convert the same to ASM
1. Reporting and Documentation
- Update daily activities as per DRCP into the SFA app
- Provide reports based on requirements.