Own and drive the MQL to SQL conversion rate; continuously analyze drop-offs and improve conversion efficiency. Collaborate with Sales to ensure high-quality lead handoff and feedback loops.
Track and report weekly funnel metrics with actionable insights.
1. Regional GTM Metrics
Maintain a dashboard of MQL performance by region, including target attainment vs actuals. Align execute campaigns for each identified geography as per the business priorities.
Support localization of GTM efforts and regional sales enablement.
1. CRM Utilization Hygiene
Drive CRM discipline and usage across the sales and marketing teams. Ensure leads, contacts, and opportunities are accurately tracked and updated.
Identify and resolve data quality issues and champion CRM best practices.
1. Non-Conference Event Metrics
Define and track MQLs from non-conference campaigns (e.g. webinars, digital events, roadshows).
📌 Inside Sales & GTM Specialist (New Delhi)
🏢 CARPL
📍 New Delhi
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