Company Description INCUS is a men’s skincare brand focused on accessible, clinically driven solutions for real-world conditions. The company designs simple, effective everyday routines that fit into busy lifestyles while addressing common skin concerns. INCUS emphasizes high-quality formulations that are easy to use and understand, making clinical skincare more approachable. The brand is preparing for launch, offering opportunities to join early and help shape its growth and market presence.

Role Description This is a full-time, on-site Influencer Marketing Executive role based in Mumbai. The role involves identifying and onboarding relevant influencers, creators, and brand partners across social platforms, with a focus on building long-term relationships.

The Influencer Marketing

Executive will plan and execute influencer campaigns, manage outreach and negotiations, coordinate briefs and deliverables, and track performance metrics such as reach, engagement, and conversions. The role includes collaborating closely with marketing, sales, and creative teams to align influencer content with brand strategy, product launches, and promotional calendars.



Day-to-day responsibilities also include monitoring trends in men’s skincare and social media, optimizing campaigns based on data, and preparing regular reports and insights for leadership.

Qualifications

- Candidates should possess robust Market Planning and Marketing skills to design, execute, and optimize influencer campaigns.
- Candidates should possess Market Research skills to analyze audience behavior, competitor activity, and platform trends.
- Candidates should possess excellent Communication and Sales skills to manage influencer relationships, negotiate partnerships, and present campaign ideas.
- Experience with social media platforms (Instagram, YouTube, TikTok, and emerging channels) and basic analytics tools is beneficial.
- Ability to work collaboratively with cross-functional teams and manage multiple campaigns in a fast-paced environment.
- Strong organizational skills, attention to detail, and a data-informed approach to decision-making.
- Interest or prior experience in skincare, beauty, or consumer brands is an advantage.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

📌 Influncer marketing executive (Mumbai)
🏢 Incus
📍 Mumbai