Role Overview

We’re looking for an Influencer Marketing Lead to oversee campaign delivery, guide the execution team, and take ownership of high-priority escalations. This role bridges hands-on campaign experience with leadership, making it ideal for someone ready to move beyond day-to-day execution and focus on team oversight, problem-solving, and operational excellence.

Key Responsibilities

- Campaign Oversight & Delivery
- Oversee 15–17 active influencer campaigns at a time, with approximately 4–5 creators per campaign.
- Work closely with execution POCs to ensure campaigns stay on schedule and all deliverables are completed within agreed timelines.
- Identify potential delays, risks, and bottlenecks early and take proactive steps to address them.
- Enable execution POCs to independently manage day-to-day campaign activities while maintaining overall visibility and accountability.
- Track campaign progress, pending deliverables, and critical deadlines across all active campaigns.
- Escalation Management
- Act as the primary escalation point for high-priority issues involving creators, agencies, and campaign delivery.
- Resolve challenges such as delayed videos, pending scripts or approvals, creative disagreements, and other execution bottlenecks.
- Take ownership of resolving issues independently and ensure timely closure.
- Escalate only critical or unresolved matters to the founders, with clear context and recommended next steps.
- Team Coordination & Accountability
- Ensure clear ownership of tasks, responsibilities, and deadlines across execution POCs.




- Monitor team performance and campaign progress without getting involved in routine execution.
- Identify recurring challenges and implement solutions to improve coordination and delivery.
- Guide execution POCs through challenges, helping them build problem-solving skills and take greater ownership of their campaigns.
- Ensure consistent communication and adherence to established workflows.
- Process Improvement & Leadership
- Identify gaps in existing campaign management processes and introduce improvements to increase efficiency and reliability.
- Build effective systems for campaign tracking, escalation management, and quality control.
- Contribute to improving team workflows and scaling campaign operations as the business grows.
- Take increasing ownership of team performance, operational outcomes, and the overall effectiveness of the influencer marketing function.

What We’re Looking For
- 3–4 years of experience in influencer marketing, campaign operations, or creator/talent management.
- Strong experience managing multiple campaigns simultaneously in a fast-paced environment.
- Excellent problem-solving and decision-making skills, especially when handling time-sensitive issues.
- The ability to guide and manage a team without micromanaging or taking over execution.
- Strong communication and stakeholder management skills, with experience working with creators, agencies, and internal teams.
- A proactive, solutions-oriented approach with a strong sense of ownership and accountability.
- Solid organisational and prioritisation skills, with the ability to manage competing deadlines effectively.

Skills: stakeholder management,influencer marketing,campaigns,team management

📌 Influencer Marketing Lead (Mumbai)
🏢 Madhouse Mafia
📍 Mumbai