Job Overview

We are looking for a dynamic, entrepreneurial, and result-oriented Sales Head to lead the sales function for an emerging premium food products business in India, focused on premium food products.

This is an exciting opportunity to be part of a growing business at an early stage of its journey, with the mandate to build and scale its sales operations, establish a strong distribution network, and create a significant market presence in India's diverse and competitive food products industry.

The candidate should have a strong background in handling premium products, preferably in the food, spices, or FMCG industry, along with demonstrated experience in leading sales teams and building sustainable business growth.

Key Responsibilities

- Sales Strategy & Business Growth: Develop and implement sales strategies to achieve revenue, volume, profitability, and market share targets.
- Distribution Expansion: Build and strengthen distribution networks across general trade, modern trade, institutional sales, and other relevant channels.
- Market Development: Identify new markets, business opportunities, and customer segments to expand the reach of products.
- Team Leadership: Lead, mentor, and manage the sales team, establish performance targets, and drive accountability and productivity.
- Channel & Distributor Management: Appoint, develop, and manage distributors, stockists, and channel partners to ensure effective market coverage.
- Key Account Management: Develop solid relationships with key customers, retail chains, institutional buyers, and strategic business partners.
- Premium Product Positioning: Drive sales growth by highlighting product quality, differentiation, and value proposition in the premium food products segment.




- Sales Planning & Forecasting: Prepare sales plans, revenue forecasts, budgets, and territory-wise targets while monitoring performance against objectives.
- Market Intelligence: Track competitor activities, pricing, market trends, and customer preferences to identify growth opportunities.
- Cross-functional Coordination: Work closely with marketing, supply chain, production, and finance teams to ensure product availability and effective execution of sales plans.
- Business Reviews: Monitor sales performance through regular reviews, identify gaps, and implement corrective actions to achieve business objectives.

Desired Candidate Profile

- MBA in Sales, Marketing, or Business Administration from a reputed institution.
- Minimum 10 years of overall sales experience, including at least 3 years of experience managing a sales team.
- Prior experience in handling FMCG/ Premium Food products is essential.
- Experience in the food products, spices, packaged foods, or FMCG industry will be strongly preferred.
- Proven track record in achieving sales targets, expanding distribution networks, and driving revenue growth.
- Strong understanding of general trade, modern trade, distributor management, and channel sales.
- Demonstrated ability to build, lead, and motivate high-performing sales teams.
- Excellent business development, negotiation, communication, and analytical skills.
- Strong commercial acumen, strategic thinking, and a result-oriented mindset.

Ideal Candidate A commercially strong sales leader with experience in premium food or FMCG products, capable of driving market expansion, strengthening distribution, building a productive sales team, and delivering sustainable business growth.

📌 Head Sales (New Delhi)
🏢 SYSFOL Enterprises
📍 New Delhi