Job highlights

- SuperK is a membership-led value retail chain built for Bharat .Operating across Tier 3 to Tier 5 towns in India,we bring a modern retail experience to small-town India without compromising on value,quality,or trust .With 120+ stores,a growing E-Com presence,and deep customer love,we re reimagining how India shops
- Deep understanding of Tier 2-5 customer behavior and marketing localization

ql-editor kch-description-color"> About SuperK SuperK is a membership-led value retail chain built for Bharat . Operating across Tier 3 to Tier 5 towns in India, we bring a modern retail experience to small-town India without compromising on value, quality, or trust . With 120+ stores, a growing E-Com presence, and deep customer love, we re reimagining how India shops.

Backed by marquee investors like Blume Ventures and XEED Ventures , we re scaling fast and marketing is at the heart of that journey.

Role Overview

As Head of Marketing , you ll lead the brand s voice across every customer touchpoint CRM, digital performance, offline activations, loyalty, and membership programs . You ll own end-to-end marketing execution while building the strategy that drives acquisition, retention, and repeat purchases in small-town India.

This is a high-impact leadership role reporting directly to the founders.

Key Responsibilities

- Own and drive the marketing charter from brand to performance, across online and offline.
- Lead customer acquisition, engagement, and retention through digital channels (Meta, Google, etc.) and CRM (SMS, WhatsApp, app notifications).




- Build and scale our Membership & Loyalty Program crafting compelling value props, offers, and repeat loops.
- Design and implement local offline activations and campaigns tailored for Tier 3-5 consumers.
- Manage marketing calendar across festive periods, product launches, store openings, and regional initiatives.
- Work cross-functionally with product, supply chain, store ops, and analytics teams to amplify business impact.
- Lead a small team of specialists and agency partners to deliver high-quality output at speed.
- Own marketing budgets, performance metrics, and optimization of CAC/LTV.

What You ll Need

- 7-12 years of experience in retail, FMCG, consumer internet, or D2C .
- Proven experience in multi-channel marketing digital + offline + CRM.
- Experience managing or scaling a loyalty/membership program is a strong plus.
- Deep understanding of Tier 2-5 customer behavior and marketing localization.
- Strong strategic thinking and execution ownership; data-driven and ROI-focused.
- Ability to work in a fast-paced, founder-led setting and build from scratch.

Why SuperK

- Be part of a brand that s redefining grocery retail for Bharat .
- Work directly with founders and leadership to drive business growth .
- Build systems and campaigns that reach and impact millions of families in small towns.
- Take end-to-end ownership of marketing with speed, autonomy, and purpose.

Apply now and help shape the voice, growth, and loyalty engine of one of Indias most exciting retail brands.

📌 Head of Marketing (Bengaluru)
🏢 SuperK
📍 Bengaluru