HEAD OF MARKETING

Location: Delhi

Experience: 5-10 years

Reporting to: CEO / Leadership Team

Industry: Medical Aesthetics | Wellness | Beauty | Premium Healthcare

Core Objective

Build the client's brand and create a scalable, multi-channel engine for new customer acquisition and revenue growth.

Role Purpose

Own the overall marketing strategy with a primary focus on new customer acquisition and revenue growth. The role will drive performance marketing, digital discovery, brand building, strategic partnerships and new acquisition channels, while working closely with specialist marketing agencies.

The Head of Marketing will own the strategy, intelligence, performance and business outcomes, while agencies will support execution.

Key Result Areas

KRA

Definition

1. Performance Marketing & Acquisition

Own recent customer acquisition across Meta, Google and other digital platforms, with accountability for ROAS, acquisition efficiency and revenue. Work closely with agencies to continuously optimise performance.
1. Strategic Partnerships & Cross-Business Revenue

Develop partnerships with salons, gyms, corporates, hotels, wellness and lifestyle businesses to create new customer acquisition and cross-business revenue opportunities.
1. Website & Conversion

Own the website as a customer acquisition and conversion platform, ensuring effective landing pages, customer journeys, content and conversion optimisation.
1. SEO, AEO & GEO

Drive ISAAC's visibility across search engines and AI-led discovery platforms, improving organic traffic, rankings, local visibility and AI search presence.
1. Social Media & Content

Define the social media and content strategy with agencies to build brand authority, treatment awareness, customer engagement and demand generation.
1. Digital Channel Expansion

Identify, test and scale new digital acquisition channels,



including influencers, YouTube, WhatsApp, communities, AI platforms and emerging platforms.
1. Offline Marketing & Brand Awareness

Build ISAAC's premium brand presence through OOH, events, local activations, communities, corporate initiatives and other offline channels.
1. Brand Strategy & Positioning

Strengthen and consistently communicate ISAAC Luxe's positioning as a premium, doctor-led, technology-enabled aesthetics and wellness brand.
1. CRM & Customer Lifecycle

Build marketing journeys across enquiry, consultation, treatment, repeat treatment, retention and referrals to maximise customer lifetime value.
1. Marketing Intelligence & ROI

Establish data-driven marketing governance across spend, acquisition, lead quality, consultation, treatment conversion, revenue and ROAS.
1. Agency Management

Lead and manage external marketing agencies, setting strategy, priorities and performance expectations while ensuring agencies deliver against business and acquisition objectives.

Ideal Candidate

- 510 years of relevant marketing experience, preferably with strong exposure to performance marketing and customer acquisition.
- Strong technical and strategic understanding of Meta, Google and other digital marketing platforms.
- Good understanding of SEO, AEO, GEO, social media, website conversion and digital acquisition.
- Experience managing and driving performance through external marketing agencies.
- Ability to develop strategic partnerships and new customer acquisition channels.
- Strong commercial and analytical mindset with focus on ROAS, customer acquisition and revenue.
- Ability to work across digital, offline, brand and partnership marketing.
- Experience in aesthetics, healthcare, wellness, beauty, luxury, hospitality or premium consumer businesses preferred.

Contact: (phone hidden)(Aaryan Pradhan) DM in Whatsapp if interested

📌 Head of Marketing (New Delhi)
🏢 WOW Softech
📍 New Delhi