Job highlights

- Qualifications and Skills: . Bachelors degree in Marketing,Business,or a related field (Masters degree is a plus)
- Proven experience as a Digital Marketing Manager or similar role with a successful track record of digital marketing campaigns

We are looking for an experienced and creative Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will have a strong grasp of digital marketing strategies, data analytics, and a passion for staying ahead of industry trends. As a Digital Marketing Manager, you will be responsible for planning, implementing, and overseeing digital marketing campaigns to drive brand awareness, customer engagement, and conversion across various online channels.

Key Responsibilities:

- Develop and execute comprehensive digital marketing strategies to meet company goals, including increasing brand awareness, website traffic, and lead generation.
- Manage and oversee digital marketing campaigns, including paid advertising (PPC), SEO/SEM, social media marketing, email marketing, and content marketing.
- Plan and execute effective SEO and SEM strategies to improve search engine rankings and drive organic traffic.
- Create and manage engaging social media content, ads, and campaigns across various platforms to build and engage with our online community.
- Oversee email marketing campaigns, including list segmentation, content creation, and A/B testing to optimize performance.
- Collaborate with the content team to develop compelling, SEO-friendly content that aligns with marketing objectives.
- Monitor and analyze the performance of digital marketing campaigns using analytics tools (Google Analytics, social media insights, etc) and make data-driven decisions to optimize results.
- Manage digital advertising budgets, allocate resources effectively, and track return on investment (ROI) for each campaign.
- Stay up-to-date with industry trends,



emerging digital technologies, and best practices to keep our digital marketing strategies competitive.
- Work with cross-functional teams, including graphic designers, web developers, and copywriters, to ensure cohesive and impactful campaigns.
- Report on digital marketing KPIs and provide regular updates to the management team.
- Develop and maintain relationships with key partners, agencies, and platforms in the digital marketing space.
- Ensure brand consistency and compliance with digital marketing best practices and legal requirements.

Qualifications and Skills:

- Bachelors degree in Marketing, Business, or a related field (Masters degree is a plus).
- Proven experience as a Digital Marketing Manager or similar role with a successful track record of digital marketing campaigns.
- Robust understanding of digital marketing channels, tactics, and tools, including SEO/SEM, PPC, social media, email marketing, and content marketing.
- Proficiency in using digital marketing and analytics tools, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
- Strong analytical skills and the ability to interpret data to make informed decisions and optimizations.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Project management skills with the ability to manage multiple campaigns and tasks simultaneously.
- Strong leadership and team collaboration skills.
- Up-to-date knowledge of industry trends and best practices.
- Certifications in digital marketing platforms (e.g., Google Ads, Facebook Blueprint) are a plus.

Benefits:

- Competitive compensation package and performance-based bonuses.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
- Access to the latest digital marketing tools and technologies.
- Chance to make a significant impact on the companys digital presence and growth

📌 Head Of Digital Marketing (Chandigarh)
🏢 RGB Webtech
📍 Chandigarh