About Bawse Baby

Bawse Baby is a baby and toddler essentials brand focused on creating comfortable, practical and thoughtfully designed products for little ones. We are building a brand that combines quality, functionality and beautiful design to make everyday parenting easier.

We are looking for a creative and hands-on Creative Content Creator who can bring our products and brand stories to life through engaging videos, compelling visuals and impactful digital content.

Role Overview The candidate will be responsible for planning, shooting, editing and designing content for our digital marketing channels. This role requires someone who can independently create high-quality visual content for Instagram, Facebook, advertisements, product listings and other brand communication channels.

The candidate will work closely with the marketing team to develop creative assets that strengthen brand identity, improve audience engagement and support sales growth.

Key Responsibilities1. Video Editing and Reel Creation

- Edit engaging Instagram Reels, product videos, promotional videos and brand storytelling content.
- Create short-form video content for Instagram, Facebook and paid advertising campaigns.
- Add transitions, subtitles, sound effects, voiceovers, music and motion graphics where appropriate.
- Repurpose existing footage into multiple creative formats for organic and paid marketing.
- Stay updated with social media trends, formats, editing styles and content opportunities relevant to parenting and baby products.

1. Graphic Design

- Design social media posts, carousels, stories, advertisements, banners and promotional creatives.
- Create product-focused graphics highlighting features, perks, fabric details, sizing and usage.
- Develop website banners, product listing images, campaign creatives and festive promotional designs.
- Maintain consistency in brand colours,



typography, layouts and visual identity.
- Collaborate with the marketing team to develop creatives for performance marketing campaigns.

1. Content Creation and Product Shoots

- Plan and execute product shoots, lifestyle shoots and short-form video shoots.
- Capture product details, fabric textures, product features and real-life usage scenarios.
- Create content concepts, shot lists, storyboards and basic scripts for Reels and promotional videos.
- Assist in organising props, lighting, backgrounds and other shoot requirements.
- Work with the team to create relatable content around parenting, newborn care, toddler essentials and everyday family life.

1. Marketing Collaboration

- Work closely with the social media and performance marketing teams to deliver creatives according to campaign requirements.
- Develop multiple creative variations for advertisements and promotional campaigns.
- Incorporate feedback and improve creatives based on engagement, click-through rates and campaign performance.
- Organise raw footage, editable design files, final exports and creative assets systematically.
- Ensure timely delivery of content according to the marketing calendar.

Required Skills and Qualifications
- 1–3 years of relevant experience in video editing, graphic design or digital content creation.
- Proficiency in Adobe Premiere Pro, After Effects, Photoshop, Illustrator, Canva or equivalent tools.
- Experience creating Instagram Reels,



short-form videos and social media graphics.
- Basic knowledge of lighting, framing, composition, camera operation and product photography.
- Good understanding of social media formats, trends and visual storytelling.
- Ability to manage multiple creative assignments and meet deadlines.
- Strong attention to detail, creativity and willingness to learn.

A strong portfolio demonstrating video editing, graphic design and content creation is mandatory.

Preferred Qualifications

- Experience working with D2C brands, e-commerce brands, fashion, apparel, lifestyle or baby products.
- Familiarity with Meta Ads creatives and performance-driven content.
- Experience with product photography, lifestyle shoots and UGC-style videos.
- Ability to conceptualise and execute creative ideas independently.

Key Performance Indicators (KPIs)
- Timely delivery of assigned videos, graphics and campaign creatives.
- Quality, consistency and originality of creative output.
- Ability to meet the monthly content calendar and campaign deadlines.
- Number of usable video and graphic assets produced within agreed timelines.
- Contribution to engagement, click-through rates and creative performance through collaboration with the marketing team.
- Effective organisation and management of creative files and assets.

Ideal Candidate We are looking for someone who is creative, proactive and comfortable working in a fast-growing D2C environment. The ideal candidate should enjoy experimenting with new ideas, understand visual storytelling and be capable of taking a concept from idea to final creative execution.

If you love creating engaging videos, designing beautiful visuals and telling brand stories through content, we would love to hear from you.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Graphic Designer & Video Editor (Coimbatore)
🏢 Bawse Baby
📍 Coimbatore