We are looking for a strategic and creative Game Marketing Manager who is passionate about games and understands gamer behavior, trends, and culture. The ideal candidate will be responsible for planning and executing end-to-end marketing campaigns that drive engagement, visibility, and growth for our games.

Key Responsibilities:

- Develop and lead marketing strategies for game launches, updates, and live ops.

- Identify and define target audiences to drive player acquisition, retention, and re-engagement.

- Collaborate with cross-functional teams (product, design, UA, community) to ensure consistent brand messaging.

- Manage campaign budgets, timelines, assets, and performance tracking.

- Launch and monitor digital marketing campaigns (paid ads, influencers, social media, email, etc.).

- Coordinate with PR agencies, media outlets, and platform partners for promotions.

- Analyze marketing performance metrics and optimize strategies based on insights.

- Keep up with industry trends, gamer communities,



and competitor activities.

Requirements:

- Bachelors degree in Marketing, Business, Communications, or related field.

- Minimum 3 years of marketing experience in the gaming or entertainment industry.

- Solid knowledge and genuine interest in games, gaming platforms, and gamer communities.

- Experience with full-funnel digital marketing strategies and user acquisition techniques.

- Proficient in data analysis, marketing KPIs, and performance marketing tools.

- Strong project management, communication, and organizational skills.

Preferred Qualifications:

- Hands-on experience with influencer marketing, community building, or esports.

- Familiarity with marketing tools such as Google Analytics, Appsflyer, Meta Ads Manager, etc.

- Knowledge of F2P, monetization strategies, and live service models.

📌 Game Marketing Manager (Nagpur)
🏢 Atina Technology
📍 Nagpur