- The PR efforts should not be overly aggressive but should effectively communicate the brands story and values - starting off with a cadence of 2 articles / posts per month
- Build the brands narrative and visibility in the market
- Creating a PR strategy that aligns with the ethical standards of the business, emphasizing the founders stories and the companys unique value proposition
- Establish a presence that resonates with both the general public and intellectuals, aiming for a gradual build-up of the brands reputation
- The PR efforts should not be overly aggressive but should effectively communicate the brands story and values - starting off with a cadence of 2 articles/posts per month